Blog

The title tag is very important if you want to score well in Google.
Read our 8 tips for the perfect title tag

Yes. And no. Depends on who you define as your customer.
Find out exactly which customer is king

Pictures of people add value if you use them to direct your users’ eye gaze pattern. Have a look at our examples to find out how.

Comparing products is one of the top tasks on the web. Make it easy for users to compare your products or services.
Take a look at these 4 product comparison best practices

Google’s homepage focuses 100% on search. Tools and advertising programs are not prominently displayed.
What makes Google’s homepage so great?

iPerceptions’ research shows that 48% of the people on e-commerce websites doesn’t buy due to lack of usability.
What causes these terrible numbers? 

Is the page fold a myth? Do or don’t people scroll?
Find out everything you’ve always wanted to know about the page fold 

What is information architecture? Why is it so important?
What can you do to make sure your website has a good information structure?

A lot of websites make usability mistakes on their form pages. And that’s how they lose visitors.
Read these 7 tips for user-friendly error messages

Making sure visitors can easily get in touch with you is one of the easiest ways to generate leads. Good contact information makes people trust you.
Read our tips for a good ‘Contact’ page

One of the great things about the web is that you can measure just about anything. But are you measuring the right things?
Why you shouldn’t only focus on clickthrough rates for ads

Hiding passwords behind a row of bullets causes more problems than it’s worth, according to Jakob Nielsen. His advice: show the password on the screen by default.
Is that really the best solution?

In an ideal world, all your visitors find what they’re looking for on your site without any trouble. But this is the real world, where people sometimes have questions.
Why you shouldn’t make it difficult for people to call you

Jump links or anchor links give people an overview of the content of a long page and help them to quickly go to the part of the page they want.
Find out the do’s and don’ts of anchor links or jump links

Reading a book about photography, I was struck by the many similarities between a good photograph and a good web page. Focus, simplicity and the right point of view.
Does every page of your site have the right focus?

Lots of eye-opening examples. Warning: you may not always like what you see.
How can you turn your visitors into customers?

Sometimes a client says something that makes it clear to us usability professionals that they are simply not ready for a good website.
Read these 13 quotes that make our blood boil

A long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured.
Find out why horizontal lines are a good idea on a homepage

My colleague Karl and I are sometimes told by customers that we’re not exactly subtle when it comes to stating our opinions. Compared to Gerry McGovern we’re sissies.
Find out the mantra every webteam should say out loud every morning 

If your website has a search feature, it’s important that visitors recognize it as such. And know how to use it.
Read our tips for a simple search interface

Creativity is a good thing. Getting overly creative when designing a search feature isn’t.
Read this short story about search in 4 screenshots

Meaningful links help surfers to scan a page. They drive clicks and enhance conversion rates.
Find out why meaningful links are important 

Make sure your search results pages help people find what they’re looking for fast.
Use these tips to reduce the drop-off on your search results pages

A breadcrumb shows you where you are on a website. But it can do much more.
These 7 tips will turn your breadcrumb into a practical addition to the navigation