Most companies focus too much on measuring customer satisfaction. The true way to optimize lies in researching dissatisfaction. Find out why.
Usability
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Experts don’t know everything, not even usability experts
Web builders or information architects who claim they don’t need to involve real users because ‘they know what’s best’ are pretty pretentious.
Do you believe experts know everything?
Navigation versus search
Is navigation still important? Or do most people use your search feature?
If you’ve never checked your analytics, you’re in for a surprise…
All blog posts for usability
Digital disruption: the myth debunked
Digital disruption being the leading cause of death among companies, is bullshit. Since the internet has taken off, the turnover of companies has actually never been more stable. Check the data.
Research top tasks: 60% of visitors come to your website for the same 4 top tasks
Identifying your users’ top tasks will help you optimize the UX design and usability of your website. Discover why top tasks are so important.
Customer Experience Barometer 2020: online customer experience is worst at large retail chains
Our Customer Experiennce Barometer 2020 shows Belgian consumers find the CX of large international webshops the best. Traditional retail chains score worst.
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Design tips for irresistible call-to-action buttons
What is truly important when designing CTA’s or call-to-action buttons? These are the 3 things you really need to pay attention to.
The ultimate UX tip for your category pages: help your visitors choose!
Most websites leave lots of money on the table with their category or product overview pages. Because they lack the 1 thing that a good category page should do: helping visitors to find the best solution for them.
Discover the one UX tip that will boost your category pages
Website usability
The goal of website usability? More, more satisfied and more returning users and customers. But how do you tackle that?
User testing: what, why and how?
User testing is a fantastic method to increase your website’s or intranet’s usability. And to increase empathy with your users. But why is it such a great user research method? What are the basic principles? And which type of user testing can you use in which situation?
Find out all you need to know about user testing
10 conversion tips that work on any website
10 conversion tips that work on any website. Apply these tips to get more leads and sales out of the same amount of visitors.
Product overview: do’s and don’ts
If you’re offering 2 or more similar products or services, people should be able to compare them easily.
Take a look at these good and bad examples of product overview pages
Registration kills conversion
A lot of online shops force you to create an account or register before you can buy anything. Not the best move if you want to actually make some money.
Find out why registration costs you money
Analyse your site search to increase ROI
Finding out what people use your search feature for, helps you to know what your visitors really want. Once you know that, you can adjust your site accordingly.
Read our tips to turn that knowledge into profit
Analyse your own site search with Google Analytics
By telling Google Analytics how your search feature works, you can analyse your visitors’ search queries.
Find out how to hook up your search feature to Google Analytics
Faceted search: 4 design tips
If you have a large range of closely related products or services, faceted search helps people to look for things based on criteria that are important for them.
What are the do’s and don’ts in faceted search?
5 tips to show users where they are on your website
Not everyone enters your website via the homepage. As a matter of fact, most people don’t.
Read our 5 tips to help people know where they are on your site
Use pictures to direct the user’s gaze
Pictures of people add value if you use them to direct your users’ eye gaze pattern. Have a look at our examples to find out how.
4 product comparison best practices
Comparing products is one of the top tasks on the web. Make it easy for users to compare your products or services.
Take a look at these 4 product comparison best practices
Homepage focus: Google
Google’s homepage focuses 100% on search. Tools and advertising programs are not prominently displayed.
What makes Google’s homepage so great?
48% of visitors on e-commerce websites don’t buy due to lack of usability
iPerceptions’ research shows that 48% of the people on e-commerce websites doesn’t buy due to lack of usability.
What causes these terrible numbers?
Page fold: myth or reality?
Is the page fold a myth? Do or don’t people scroll?
Find out everything you’ve always wanted to know about the page fold
User-friendly error messages: 7 tips
A lot of websites make usability mistakes on their form pages. And that’s how they lose visitors.
Read these 7 tips for user-friendly error messages
Contact info: how, what and where?
Making sure visitors can easily get in touch with you is one of the easiest ways to generate leads. Good contact information makes people trust you.
Read our tips for a good ‘Contact’ page
Passwords: to hide or not to hide?
Hiding passwords behind a row of bullets causes more problems than it’s worth, according to Jakob Nielsen. His advice: show the password on the screen by default.
Is that really the best solution?
Are you afraid of the phone?
In an ideal world, all your visitors find what they’re looking for on your site without any trouble. But this is the real world, where people sometimes have questions.
Why you shouldn’t make it difficult for people to call you
Anchor links: do’s and don’ts
Jump links or anchor links give people an overview of the content of a long page and help them to quickly go to the part of the page they want.
Find out the do’s and don’ts of anchor links or jump links
Focus: the basis of every good web page
Reading a book about photography, I was struck by the many similarities between a good photograph and a good web page. Focus, simplicity and the right point of view.
Does every page of your site have the right focus?
11 tips to turn your visitors into customers
Lots of eye-opening examples. Warning: you may not always like what you see.
How can you turn your visitors into customers?
13 quotes that show the customer isn’t ready for a good website
Sometimes a client says something that makes it clear to us usability professionals that they are simply not ready for a good website.
Read these 13 quotes that make our blood boil
Homepage design: horizontal lines
A long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured.
Find out why horizontal lines are a good idea on a homepage
3 Gerry McGovern quotes
My colleague Karl and I are sometimes told by customers that we’re not exactly subtle when it comes to stating our opinions. Compared to Gerry McGovern we’re sissies.
Find out the mantra every webteam should say out loud every morning
Search = type-in field + button
If your website has a search feature, it’s important that visitors recognize it as such. And know how to use it.
Read our tips for a simple search interface
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