Frequently asked questions about website usability
What is website usability?
Usability means user-friendliness. The easier it is to use an object, the more it’s actually being used.
That’s also true for your website.
At AGConsult we have a broader definition of usability. It’s not just about something you can use. it’s also about the experience, the persuasiveness and how easy it is to understand. These are all aspects that motivate someone to become a customer, or not.
Eventually, it are the visitors that make your website successful. If you don’t meet the needs and expectations of your visitors, they will leave immediately.
A user-friendly website results in:
- More happy visitors
- More visitors turned customers
- Fewer offline costs because of better online services
Website usability boosts your efficiency and lowers your costs.
Should I focus on web usability or ranking in Google?
In an attempt to grow their revenue, a lot of website owners invest in attracting more visitors. Indeed, when you focus on SEO, SEA and SEM, you will get more visitors.
But if these visitors land on a non-user-friendly website, these additional visitors won’t be of any use. Yes, they’re on your website, but they are leaving without becoming a customer.
How does that help your bottom line?
The goal of usability is to convince your visitors to become customers. If you want to maximize this conversion, you have to invest in usability.
How reliable is an expert usability review?
Sometimes people think that our expert reviews are based on opinions. This couldn’t be further from the truth.
The advice we give in our expert review is based on our experience. And that experience is based on constant user research: surveys, logfile analysis, A/B testing, and user testing.
If we’re convinced there’s something seriously wrong with your website and we know how to fix it, we’ll tell you.
When in doubt, we suggest testing.
Another question about how we approach website usability?
Contact us about website usability