Who visits your website or landing page? And why?
Our top task survey gets you the answers.
And helps you live up to your users’ expectations.
That’s what our top task survey helps you find out.
Log files can tell you how people get on your website or intranet and what they do.
What log file analysis tools such as Google Analytics can’t tell you is who your visitors are. And whether what they did on your site was actually what they wanted to do.
The only way to find out the reason why people come to your website is by asking them, in a top task survey.
The open question in our top task survey allows us to find out the terminology your visitors use. And whether they use the same words you do.
We’ve been setting up and perfecting our surveys and survey questions since 2001. As a result, 5% to 15% fills out our top task survey. By comparison: on average, less than 1% of visitors fill out online surveys.