At the Copywriting Conference 2018 we learned some key insights for copy that converts, from UX copywriters, direct mail strategists and other writing geniuses.
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Writing for the web
Must read
Description tag: what is it and why is it so important?
The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google.
What is a description tag and why should you care?
8 tips for the perfect title tag
The title tag is very important if you want to score well in Google.
Read our 8 tips for the perfect title tag
All blog posts for writing for the web
4 examples of clumsy title tags
Title tags are important if you want to do well in Google.
4 bad examples and 8 tips on how to get your title tags right
Anchor links: do’s and don’ts
Jump links or anchor links give people an overview of the content of a long page and help them to quickly go to the part of the page they want.
Find out the do’s and don’ts of anchor links or jump links
Meaningful links: a must
Meaningful links help surfers to scan a page. They drive clicks and enhance conversion rates.
Find out why meaningful links are important
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