Writing for the web

Key tips for copy that converts

At the Copywriting Conference 2018 we learned some key insights for copy that converts, from UX copywriters, direct mail strategists and other writing geniuses.
Get the key tips for copy that converts

Description tag: what is it and why is it so important?

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google.
What is a description tag and why should you care?

4 examples of clumsy title tags

Title tags are important if you want to do well in Google.
4 bad examples and 8 tips on how to get your title tags right

8 tips for the perfect title tag

The title tag is very important if you want to score well in Google.
Read our 8 tips for the perfect title tag

Stop the presses – we’ve got a new website!

Don’t bore people with messages about your new website. It’s not just inappropriate, it could cost you customers.
Why you shouldn’t talk about your new website

Key tips for copy that converts

Description tag: what is it and why is it so important?

4 examples of clumsy title tags

8 tips for the perfect title tag

Stop the presses – we’ve got a new website!

Anchor links: do’s and don’ts

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