Web builders or information architects who claim they don’t need to involve real users because ‘they know what’s best’ are pretty pretentious.
Do you believe experts know everything?
Information architecture
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Navigation versus search
Is navigation still important? Or do most people use your search feature?
If you’ve never checked your analytics, you’re in for a surprise…
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12 tips for the perfect description tag
A good description tag helps you get more visitors via Google.
Read our 12 tips to write a description tag that delivers
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Yes. And no. Depends on who you define as your customer.
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4 product comparison best practices
Comparing products is one of the top tasks on the web. Make it easy for users to compare your products or services.
Take a look at these 4 product comparison best practices
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Homepage focus: Google
Google’s homepage focuses 100% on search. Tools and advertising programs are not prominently displayed.
What makes Google’s homepage so great?
Information architecture: the basics
What is information architecture? Why is it so important?
What can you do to make sure your website has a good information structure?
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