Search engine optimisation

12 tips for the perfect description tag

A good description tag helps you get more visitors via Google.
Read our 12 tips to write a description tag that delivers

Description tag: what is it and why is it so important?

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google.
What is a description tag and why should you care?

4 examples of clumsy title tags

Title tags are important if you want to do well in Google.
4 bad examples and 8 tips on how to get your title tags right

8 tips for the perfect title tag

The title tag is very important if you want to score well in Google.
Read our 8 tips for the perfect title tag

Ad conversion: look at the whole picture

One of the great things about the web is that you can measure just about anything. But are you measuring the right things?
Why you shouldn’t only focus on clickthrough rates for ads

12 tips for the perfect description tag

Description tag: what is it and why is it so important?

4 examples of clumsy title tags

8 tips for the perfect title tag

Ad conversion: look at the whole picture

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