Website optimisation

Must read

Online surveys: useful or useless?

Online surveys can give you amazing insights into your visitors. But only if you do them right. Discover the do’s and don’ts of online surveys.

6 ways to make more money with Cialdini’s principle of unity

In his latest work, Pre-Suasion, American psychologist and best-selling author Robert Cialdini presents a 7th principle of influence: unity. We’ll tell you what this principle is all about. And what’s more: we’ll give you 6 surprising ways to make more money with this new principle.
Discover how you can persuade your visitors by using unity

Content Management Systems don’t manage websites – people do

A CMS is a great tool that helps you create and publish content on your website. What a CMS can’t do, is manage your website’s content.
Find out why you need a real live person to do that

Digital disruption: the myth debunked

Digital disruption being the leading cause of death among companies, is bullshit. Since the internet has taken off, the turnover of companies has actually never been more stable. Check the data.

5 CRO myths you should know about – and tips to do it right

CRO specialist André Morys states this: to make CRO really work in your organization, you will need a change in company culture. Karl Gilis talks to André about the most common pitfalls in conversion optimization, and how to avoid them.
Discover what you should and should not do, to make your CRO work.

Improving customer experience: how can you make a real difference?

What are the things that truly matter when it comes to customer experience? Discover the things that really make a difference to your CX.

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7 tips to become truly customer-centric: because happy customers are returning customers!

What do you need to do to really become customer centric? These 7 tips will skyrocket your customer happiness scores.

Web design trends: bad for your website?

The design of your website is important. But just following the latest web design trends is not a good idea. Most of the time, it’ll only cost you leads and revenue. When we analyze our A/B tests, we see that content beats design. What’s more, content changes often have an impact that’s up to 5 times bigger than design changes. It’s time to pay more attention to content.
Find out which trends don’t matter and are costing you money every day

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