At the Copywriting Conference 2018 we learned some key insights for copy that converts, from UX copywriters, direct mail strategists and other writing geniuses.
Get the key tips for copy that converts
The design of your website is important. But just following the latest web design trends is not a good idea. Most of the time, it’ll only cost you leads and revenue. When we analyze our A/B tests, we see that content beats design. What’s more, content changes often have an impact that’s up to 5 times bigger than design changes. It’s time to pay more attention to content.
Find out which trends don’t matter and are costing you money every day
In his latest work, Pre-Suasion, American psychologist and best-selling author Robert Cialdini presents a 7th principle of influence: unity. We’ll tell you what this principle is all about. And what’s more: we’ll give you 6 surprising ways to make more money with this new principle.
Discover how you can persuade your visitors by using unity
User testing is a fantastic method to increase your website’s or intranet’s usability. And to increase empathy with your users. But why is it such a great user research method? What are the basic principles? And which type of user testing can you use in which situation?
Find out all you need to know about user testing
For many people, usability research means user testing. But there are many other methods too. Less time-consuming methods that allow you to gather feedback from a larger group of users. At AGConsult, we like the screenshot testing tool Chalkmark. It’s an incredibly useful tool, especially for testing website structures and mock-ups.
Discover how we use Chalkmark to achieve good results faster