Most companies focus too much on measuring customer satisfaction. The true way to optimize lies in researching dissatisfaction. Find out why.
Usability
Must read
Experts don’t know everything, not even usability experts
Web builders or information architects who claim they don’t need to involve real users because ‘they know what’s best’ are pretty pretentious.
Do you believe experts know everything?
Navigation versus search
Is navigation still important? Or do most people use your search feature?
If you’ve never checked your analytics, you’re in for a surprise…
All blog posts for usability
Search is no place to get creative
Creativity is a good thing. Getting overly creative when designing a search feature isn’t.
Read this short story about search in 4 screenshots
Search results: layout tips
Make sure your search results pages help people find what they’re looking for fast.
Use these tips to reduce the drop-off on your search results pages
Breadcrumb: 7 tips
A breadcrumb shows you where you are on a website. But it can do much more.
These 7 tips will turn your breadcrumb into a practical addition to the navigation
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