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copywriting

Content Management Systems don’t manage websites – people do

A CMS is a great tool that helps you create and publish content on your website. What a CMS can’t do, is manage your website’s content.
Find out why you need a real live person to do that

Title and description tags: a complete guide

The most complete guide to the most important metadata on the web: page title and description tags.
How do you write good page titles and description tags?

How to track down the least visited pages of your website and what to do with them

Producing content is fun. But are all those pages really helping users? Or are they getting in the way?
Read our step-by-step guide to putting your website on a diet

12 tips for the perfect description tag

A good description tag helps you get more visitors via Google.
Read our 12 tips to write a description tag that delivers

Description tag: what is it and why is it so important?

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google.
What is a description tag and why should you care?

4 examples of clumsy title tags

Title tags are important if you want to do well in Google.
4 bad examples and 8 tips on how to get your title tags right

8 tips for the perfect title tag

The title tag is very important if you want to score well in Google.
Read our 8 tips for the perfect title tag

Usability and copywriting article roundup

Great articles on usability and copywriting, some quotes and a handy tool to check what your mailings look like in different mailclients.
Read them all

Stop the presses – we’ve got a new website!

Don’t bore people with messages about your new website. It’s not just inappropriate, it could cost you customers.
Why you shouldn’t talk about your new website

Copywriting tips for a better website

Content is king. This presentation drives that message home once more.
Find out which 8 copywriting tips will increase the impact of your website