To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Cookies and personal data for example might be used for personalisation of ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. cookies are used for ads personalisation
Oops, I forgot to thank the fabulous Gerry McGovern for the inspiration for tip 8. Thank you, Gerry! For those of you who don’t know Gerry McGovern: go to http://www.gerrymcgovern.com asap and subscribe to his ‘New Thinking’ newsletter. Trust me, you won’t regret it.
Thanks for the article. Very helpful. I’m a publisher myself and I always like to read articles like yours.
Superb tips on improving the impact of website content, good examples and excellent presentation – it’s the best I have read on the subject. I will recommend this to others.
Thanks again.