Use pictures to direct the user’s gaze Pictures of people add value if you use them to direct your users’ eye gaze pattern. Have a look at our examples to find out how
Choose images carefully The wrong images can give people the wrong idea about your company… Can you tell by the pictures what this company sells?
Can you pick the right picture? Do you think a picture is worth a thousand words? Take our little single question quiz
No more smiling faces It is positively frightening to see how many companies still put pictures of smiling people on their homepage and other important pages. Find out why customers aren’t fooled by these shiny pictures