User research

Successful websites and intranets have 1 thing in common: they give users what they want.
User research helps us find out what that is.

Why user research?

Your users decide whether your website or intranet is successful. If you don't cater to their needs, they simply won't stay on your site. That's why user research is so important. 

  • What are your target audience's top tasks?
  • Why do people visit your website? 
  • What do they expect?
  • What do they like and dislike?

We help you find the answers to these questions in a variety of ways.

 

Gebruikersonderzoek: logfileanalyse

Logfile analysis and Google Analytics

Hard facts about the use of your website or intranet are always interesting. 

We get stuck into your logfiles and dig up the information most relevant to your business.

Enquêtes

Online surveys

Logfiles are very interesting but they don't tell the whole story. Who are your visitors?
Why are they on your website? What are their most important decision criteria? 

Our online surveys answer those questions for you.

Interviews

Interviews & Observation

For a complete view of your visitors, you need more than just numbers. Meeting and speaking to your real users is invaluable. 

We visit your customers and potential customers. Or give them a call. Only by talking to them can we really get into their heads.

User test

User testing

How do your users experience your website, intranet or app?

Our eyetracking equipment allows you to see your website through your users' eyes. Literally.

With our mobile usability lab we can test in our offices or yours. It's up to you.

Concurrentieanalyse

Online competitor analysis

Chances are you're not the only one doing what you're doing online. Why reinvent the wheel? Or worse: copy your competitors' bad ideas? 

Thanks to our online competitor analysis you get a clear view of what the best practices in your field are.

Curious to find out what your users really want?

We help you find out. So you can make decisions based on facts, not opinions. 

Contact us

They already have better websites and intranets thanks to our user research

  • VF Corporation Europe

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