Because people like her no-bullshit personality, experience, and overall stage presence.
Els is one of the few international women speakers in online marketing and user research. She was a keynote speaker at dozens of conferences all over the world. From Oslo to Austin, Berlin to Vancouver, London to Stockholm.
She’s often called the “Queen of User Research“.
If you want to get your audience to really care about their customers and truly become customer-centric, Els will get the job done.
“By far the most impactful speaker of the conference. Please invite her back.”
“The top talks for me: Nir Eyal, Andre Morys, Els Aerts.”
“Hands down the best speaker of the event. Loved her energy, her talk, and her overall on-stage performance.”
“She was excellent, great choice for kicking off the event. Loved her humor, and she made really valid points.”
“Awesome talk, great slides, funny even when tech failed.”
“Wonderful and inspiring speaker. Very easy to understand and useful for immediate application.”
What topics does Els talk about?
Conversion optimization or CRO
Examples of talks
The lost art of asking questions World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording, and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.
Without research there is nothing
User research, understanding your users and empathizing with them, is crucial to driving growth. In this talk, Els will not only tell you why qualitative user research matters but also show you how qualitative research made the difference in a number of real business cases.
User testing done right
With today’s emphasis on quantitative research and (big) data, it’s easy to forget the web is really about people. The value of moderated user testing is vastly underrated. And the difficulty of doing it right is underestimated. In this talk, Els shows you which pitfalls to avoid and zooms in on moderating skills.
Online success is knowing what makes your customers tick
User research is a great way to get to know the people who use your sites or apps better. In this talk, Els gives an overview of moderated and unmoderated user testing methods. And when to use which method for maximum efficiency.
As the co-founder of AGConsult, Els has been creating better online experiences based on user research since 2001.
In those 18 years, her focus has mostly been on qualitative user research. She’s moderated over 3,500 user tests, done hundreds of interviews and analyzed countless surveys.
She loves helping companies to understand their customers better. Because a happy customer is a returning customer. And that’s how companies grow.
Companies Els has worked with include Yoast, Carglass, SBS and Nespresso.
She shares her knowledge and skills in online and offline courses. Over 2,500 people have grown their business after a course or workshop by Els.
Are you looking for a keynote speaker who will send your audience home with insights they can apply back in the office the next day?
And who will make your audience laugh and learn at the same time?