Coolblue is one of the largest webshops in Belgium and the Netherlands. You can shop at Coolbleu for all sorts of products, from phones & computers to garden tools and cooking gear. In 2017, Coolblue was named best webshop for electronics.
When Coolblue opened a webshop in Belgium, the Dutch company turned to us for advice. We organized user tests for the new website. Our goal was to test the complete purchase flow and to check if the new website met the expectations of the Belgian users.
These tests were the foundation of the Belgian webshop design. This site is doing very well: in 2017 the revenue for Coolblue Belgium was a record-breaking 311 million euros.
For this customer we delivered the following services:
- User research