Coolblue is one of the largest online stores in Belgium and the Netherlands. In 2017, Coolblue was named best online store for electronics.
When Coolblue launched in Belgium, the Dutch company turned to us for advice. We organized user tests for the new website. Our goal was to test the complete purchase flow and to check if the new website met the expectations of the Belgian users.
These tests were the foundation of the Belgian online store design. This site is doing very well: in 2017, the revenue for Coolblue Belgium was a record-breaking 311 million euros.
For this customer we delivered the following services:
- User research