For years now usability professionals and good designers have tried to make it clear to, well, less good designers that a website’s design should be self-evident. No explanation needed.
A website that needs a manual is a bad website
No matter how long you thought about the concept of your website. No matter how great the idea looks on paper. No matter how unique or innovative you might think it is.
If the average user doesn’t know what to do when he sees your website… start over.
The makers of www.cocoonstudio.com obviously don’t share this view.
This is what the user sees, after skipping the obligatory intro this kind of site seem to automatically come with.
Cool. Let’s have a look at the ‘services’.
Interesting. But nothing seems clickable. So what do I do now? Wait a minute. What’s that teeny question mark at the bottom left doing there?
Voilà. The manual for the website. Isn’t that considerate of them?
Thanks to reader Stijn Zwanckaert for tipping us off on this one.