A lot of homepages are full to the point of overflowing with content. Most of the time, that’s not a good idea.
Then again, sometimes it’s the only way to go. For a newspaper website for example, a long homepage filled with content is the norm rather than the exception.
In other words, a long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured.
Unfortunately, some websites look like they’ve been thrown together from a distance. The result: a mess without visual anchor points to steady and guide the visitor’s eye.
Horizontal lines are calming
There’s a simple thing that makes a page look a lot calmer: the horizontal line.
You can use an actual horizontal line or you can simply line up a number of page elements to an imaginary horizontal line.
Try it. It’ll make your page look less frantic.
Example: De Standaard
We tried it on the homepage of De Standaard, one of the leading Flemish newspapers.
The actual homepage of De Standaard
After our cut and paste work
4 things to keep in mind:
- We’re not designers.
- All we did is rearrange the existing elements.
- We didn’t change the number of vertical columns.
- We did it in 5 minutes.
What do you think?
Can you tell the difference? Is it an improvement?
We’d love to hear from you.