Many companies use personas to guide important decisions. And yet those personas are very often based on assumptions. Invented profiles and fictional details cause personas to lose their credibility.
With recent research data and ChatGPT (or another LLM), you can build personas based on real users and real behaviour. No gut feeling, no made-up stories, but clear patterns that help teams make better decisions.
Online surveys can give you amazing insights into your visitors. But only if you do them right. Discover the do’s and don’ts of online surveys.
User testing is an extremely valuable user research method to gain insight into your visitors’ behaviour. Provided you do it right. Check out the do’s and don’ts of user testing.
User testing is a crucial step in ensuring the usability and success of your app. Because it’s your users who decide whether or not your app is successful.
For many people, usability research means user testing. But there are many other methods too. Less time-consuming methods that allow you to gather feedback from a larger group of users. At AGConsult, we like the screenshot testing tool Chalkmark. It’s an incredibly useful tool, especially for testing website structures and mock-ups.
Discover how we use Chalkmark to achieve good results faster
Web builders or information architects who claim they don’t need to involve real users because ‘they know what’s best’ are pretty pretentious.
Do you believe experts know everything?
Producing content is fun. But are all those pages really helping users? Or are they getting in the way?
Read our step-by-step guide to putting your website on a diet
Yes. And no. Depends on who you define as your customer.
Find out exactly which customer is king
Sometimes a client says something that makes it clear to us usability professionals that they are simply not ready for a good website.
Read these 13 quotes that make our blood boil
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