App usability & App user testing

3 ways to improve the usability of your app

1. User testing on your app

App user testing gives you loads of insights.

How do your users experience your app? Which features ca they use with ease? Where do they get stuck?  What makes them hesitate?

And most of all: why is that?

When you do user testing, you get a good view of what your users see and feel when they use your app.

Of all the methods you can use to do usability research, user testing has the largest impact. No other method matches this level of insight.

Our report will give you practical solutions to tackle all problem areas. Of course, you’ll also get the recording of the user test.

We can test your app at any location. And test on any device.

What can we do user testing on?

• Apps, web-based applications, software, …
• Smartphones, tablets, laptops or desktops
• From clickable prototypes to finished products.
  The sooner in the development process you do user testing, the better the app you launch will be.

“For us, AGConsult is definitely the right partner. AGConsult contributed to the success of itsme®. Our high number of active users and a 4,8 score in the App Store prove it.”
Tom Van Den Bosch, product manager itsme®

Read more about how we do user testing

2. Usability review of your app

Our experts analyze your app and list all the pain points they find. We examine all the important screens and elements of your application.

In our report, you get a list of specific recommendations to tackle these issues. Our report is a manual to improve the usability of your app. With tips that are tailored to your app.

A usability review is the fastest and cheapest way to lift your app to a higher level.

More about a usability audit of your app

3. AB-testing and conversion optimization

Another way to improve your app usability is by A/B testing.

If you want to do A/B testing, your app needs to meet these requirements:

• Your app has to have clear goals (what’s the most important source of income?)
• At least 10,000 regular users (who use your app at least once a week)

Read more about our approach to AB-testing and experimentation

Why is app usability important?

Your users decide whether or not your app is successful.

If people download your app but then hardly use it, that’s not great …

And if enough of those unhappy users give your app a negative review, it will die a silent death.

But hey, even if you have a good app, you can always improve things.

Boosting your app usability will lead to:

• Better reviews and user ratings
• More downloads
• More frequent usage

Usability and user testing have been our core business since 2001.

If you’d like to discuss how we could help you do user testing on your app, get in touch.