Vlerick Business School is an internationally renowned management school with programs in Ghent, Leuven, Brussels, Beijing, and Saint Petersburg. They wanted a user-friendly and scalable website that matched with the reputation of the school.
We did extensive research for them, such as surveys, interviews and user tests.
We used those results to draw up the blueprint for the website in terms of content strategy, information structure and mockups for the general layout.
But of course, a website is never a finished product: the best ones keep optimizing. So that’s what Vlerick did, by coming back to us in the following years for user research, expert reviews, courses, and keynote talks.
For this customer we delivered the following services:
- Information architecture
- User research