SKF Vehicle Aftermarket

SKF supplies aftermarket parts for cars and trucks all over the world. Worldwide, the company has over 10,000 resellers.

Our experts improved the SKF website and online store. We first analyzed their website and performed user research and online surveys. Those techniques gave us more insights into the (needs of) visitors.

We did an expert review that listed practical recommendations to improve usability and conversion. And made a redesign for the homepage.