The Walraven Group is expert in materials for (road) construction, industry, offshore and shipbuilding worldwide. To help professionals find their way on the website, they contacted us for our expertise in information architecture.
Of course, we first gathered facts through user research: such as a top task survey, an exit survey, logfile analysis and heatmap analysis.
We used that data to draw up a new site structure and wireframes. Which were then user tested by installation professionals. So we could finetune the structure and wireframes.
The result is a user-friendly online tool that helps visitors find their way.
For this customer we delivered the following services:
- Information architecture
- User research