Bridgestone Europe is part of Bridgestone Corporation in Tokyo, the largest tire manufacturer in the world. They have more than 140,000 employees and sell products in over 150 countries. 1 in 5 vehicles in the world has Bridgestone tires.
We’re proud to say we organized user research for Bridgestone Europe. Like this, we got a clear view of the strengths and weaknesses of the website.
With this information, we designed a website that meets the expectations of the visitors. And we also gave conversion a boost.
For this customer we delivered the following services:
- Conversion optimisation
- User research