We had a close look at the website of one of the major Belgian banks: BNP Paribas Fortis.
Based on what we found through user research, we shared specific tips for conversion optimization and improved information architecture. We also developed wireframes for the new website.
The outcome? BNP Paribas Fortis improved its website and did this based on facts, not opinions.
For this customer we delivered the following services:
- Conversion optimisation
- Information architecture
- User research
- Website