More leads and fewer bounces thanks to a user-centered web site and AB-testing.
More potential clients thanks to an effective content strategy.
More leads and fewer bounces thanks to a user-centered web site and AB-testing.
More potential clients thanks to an effective content strategy.
“I like working with AGConsult because of their direct approach. Thanks to their user-centered vision we now have a web site where users find what they’re looking for fast. Their AB-tests continue to give me new insights to improve our web site and our online campaigns. Our website’s return on investment is much higher than before we worked with them.”
Annick Op de Beeck, Online Coordinator - Suzuki
AGConsult has been Suzuki’s usability and conversion optimization partner for a number of years now. With great results.
In order to work out an effective web strategy or online strategy you have to start by asking the right questions.
These were our key questions for Suzuki:
Through user research we quickly found out people’s most important decision criteria for choosing a new car: price, fuel consumption and model variant.
Our top task survey made clear people are mostly looking for very practical information. They don’t want to be buried under a pile of marketing bullshit.
Based on the user input we gathered, we drew up the information architecture and made clickable mock-ups so we could do a user test.
The big advantage of testing early in the process is that it doens’t cost the earth to make changes to the concept.
During the design and development stage, we worked closely with web agency Wunderkraut.
We provided feedback on their designs and bèta versions, which allowed us to continually monitor and finetune the process.
That way, Suzuki was sure the end result would be as user-friendly as possible.
Based on thorough keyword research, we drew up a content strategy for Suzuki.
The main aim was to reach people who are thinking of buying a new car but aren’t thinking of Suzuki.
Our made-to-measure dashboards in Google Analytics showed that our approach worked.