Customer-driven UX & user research: the online video course

Do you recognize any of these situations?

• You pay for the most renowned UX research tools out there, but you’re not sure they’re worth the money
• You have a great deal of customer data, but it doesn’t get you more sales or leads
• You put a lot of time and effort into your heatmaps, surveys and analytics, to get hardly any actionable data
• In fact, you’re mostly guessing about your customer’s motivations and emotions
• You don’t feel confident interpreting your user research results, let alone presenting them to management

It’s not your fault.

Most user research is useless.

Because it’s done the wrong way.
And UX research tools don’t exactly tell you what your users want.

Decisions based on bad user research are costing companies lots of money.

And they’re the reason employees are missing out on their bonuses.

I’ve seen it so many times over the past 18 years.
Too many times.

That’s why I put together this video training on customer-driven UX design and user research tools.

For people like you.
Because you get that the key to online success … is user research.

So are you ready?

• Ready to say goodbye to guesswork?
• Ready to see why most companies are doing their user research wrong?
• Ready to learn how you can do it right?
• Ready to outsmart your competition?

This UX research course is right for you if …

• You understand that user research is crucial for surviving online, but you’re overwhelmed with all the information out there
• You’re ready to outsmart the competition and make more money for your clients or your business, not just once but over and over again
• You want to feel confident interpreting UX research results and presenting them to management or your client
• You believe that online marketing shouldn’t be based on gut feeling and opinions, but you’re not sure how to gather the facts

This training on customer-driven UX design is not for you if …

• You think your gut feeling is good enough to meet your sales and conversion targets
• You’re convinced the #1 strategy is to copy best practices from other websites
• You don’t care that you’re losing money with the tools you pay for every month
• You think this course will be a basic step-by-step manual for every user research tool out there
  (This video training does not show you how the tools work, but how to make them work for you)
• You love the rainbows in your heatmaps too much to get rid of them

Watch this video to see what you’ll learn during this course

“Karl Gilis and his company AGConsult have guided us through the changes of our complex TUI travel websites. They taught us not to go with our gut feeling but to create websites based on user research. Their advice has definitely helped improve our websites.”
Steven Loquet, E-commerce manager, TUI

Grow your sales and leads, by finding out what your customers really want

• Find out how to turn user research data into changes that grow your sales and leads, over and over again
• Make UX research tools such as heatmaps, analytics and surveys answer all your questions
• Get real-life case studies, examples and frameworks you can instantly apply to your website
• Custom-designed for business owners, designers, marketers and professionals who get that user research is the key to online success

In this UX research course, we use the experience we’ve built up in user research and conversion optimization for clients such as:

What does this user research training cover?

At the end of each module, you’ll get a summary of the key takeaways and a step-by-step plan to get everything out of your user research tools and to boost the conversions on your own website.

We’ll take you through our process step by step using tons of examples and a dozen real-life cases so you can apply these methods and tools to your own projects. And achieve similar results.

1. Introduction

   Quick overview of the UX research tools we have nowadays. And what we’ll be covering in this course.

2. Why research? It’s only UX!

   Why can’t you just follow some general UX guidelines? I’ll tell you why.
   Bonus: the myth of the green checkmark.

3. The ego problem

   80% of companies say they’re customer-centric. Only 8% of their customers agree. Basically, we all have an ego problem.

   I’ll show you how to get rid of it, and what the best way is to get to know your customers.

4. Targeted surveys

   How long should a survey be? And what kind of questions should you ask? I’ll tell you my favorite questions that always result in a high response rate.

   I’ll also show you step by step how we used targeted surveys to improve homepages, product pages, checkout and the online strategy of several big brands.

5. Analytics: ask the right questions

   There are a few things you should do before you dig into analytics. Because data won’t tell you anything unless you ask the right questions.

   We’ll summarize everything in a 5-step action plan you can instantly use for your website.

6. User testing

   User testing is so underrated. I’m sure I can convince you of the enormous potential of user testing in this module.

   You’ll get an overview of what kind of user testing is useful in what situation. You’ll also get hands-on tips for recruiting the right people, setting up the test, asking the right questions and how to be a good moderator.

7. Scroll & click heatmaps

   Scroll and click heatmaps are popular user research tools because they look pretty. But how do you get valid results and what tools should you use?

   I’ll help you identify and solve patterns such as the rainbow pattern, deep blue ocean, false bottom and click rage.

   You’ll learn what to look for on different kinds of pages. Several cases illustrate how we improved websites just based on this heatmaps.

8. User session recordings

   Watching how your visitors use your website can be a great eye-opener. If you interpret their clicking and scrolling correctly.

   In this module, you’ll find out what to look for, how to process and tag recordings. And we’ll go into more detail for mobile screens and forms.

9. Form analysis

   When and why should you use form analysis? And what can it teach you?

10. 5 second tests

    This module shows you how a 5 second test works, when you should use it and what questions you should ask.

    You’ll get a real-life case of how we improved the landing page of a billion-dollar company so 76.2% more people requested a quote.

11. First-click testing or screenshot testing

    What is first-click testing and when should you use it?

    Watch the final case of this UX research course to see how we helped a top insurance company build the ideal homepage.

12. Wrap-up

    By the time you see this video, you’re basically a UX research expert. I can’t wait to see the results on your website!

What you’ll walk away with afterward

• You’ll know how to track down the leaks in your funnel with the right tools, so you can grow your sales and leads
• You’ll know when to use which UX research method to get the best results
• You’ll get the highest-value insights from surveys, Google Analytics, heatmaps, user session recordings, different kinds of usability tests and form analysis
• You’ll ask the right questions: from your visitors and from your data
• You’ll process all the data in a way it makes sense for you and your colleagues
• You’ll know what to do next to get more sales, more revenue and more leads
• You’ll have been inspired by +20 real-life cases so you can go and get the same results

Who teaches this course?

Karl Gilis is co-founder and managing partner at AGConsult, and UX and Conversion Optimization Expert.

He recently got listed as the number 3 most influential CRO expert in the world by PPC Hero.

He’s been optimizing websites since 2001, always based on user research.

Karl is a top-rated international speaker. He teaches the UX and Usability Masterclass at the ConversionXL Institute. He also teaches at several university colleges in Belgium and has trained people from companies such as TUI, Thomas Cook, Suzuki, Toyota and Atlas Copco.

Why should you trust Karl to know what he’s doing?
Don’t take our word for it.

This is what some of the biggest names in marketing are saying

“Karl received the by far best ratings ever seen on Conversion Jam, the biggest CRO conference in Europe. And the second time he spoke here, the audience seemed to like him even more. Probably because Karl always delivers.”
John Ekman, Chief Conversionista and organizer Conversion Jam in Stockholm and Oslo

“I’ve never seen anything similar to this. All attendees gave Karl a 5-star rating. My deep respect for that performance. I think it was the best I’ve ever seen.”
André Morys, CEO Web Arts and organizer Growth Marketing Summit in Frankfurt

Get access now

You’ll get:

• 63 action-oriented videos that show how to make your UX research tools pay off
• +20 real-life cases that reveal step by step how we used research and turned those insights into big uplifts for our clients
• Your certificate as the ‘User research expert’ in your organization

Frequently asked questions

1. Where can I buy this training?

   Only on this website.

2. What exactly do I need to follow this course?

   A working internet connection and any device you like watching videos on.

3. What language are these videos in?

   All content is in English.

   Do you speak Dutch? Check out our large offering of online video trainings in Dutch.

4. Are updates included?

   Yes. If videos get outdated, we record new versions so you always get the latest insights, for free.

5. Can I get an invoice?

   Of course. What’s more, we’ll send you one even if you don’t ask for it.
   Did you pay online? Then the invoice will be sent directly to your inbox.
   Did you pay by bank transfer? Then the invoice will be sent as soon as we’ve received your payment.

6. How can I pay?

   You can pay by credit card or bank transfer.