“When defining the wireframes, navigation and functionalities of the websites of Kipling and eastpak, AGConsult made sure the voice of the customer was heard. Karl and Els challenged us in a very constructive manner to turn our inside-out approach into a customer-centric one.”Steven Vyncke, E-commerce manager - VF Corporation Europe - VF Corporation
VF Corporation is a leader in branded lifestyle apparel. They call upon our expertise for brands such as Kipling, Eastpak, and The North Face.
Based on user research, we set up a user-centric information architecture and navigational design for all European websites. We also made wireframes, the blueprint for the new websites.
Through several rounds of user testing, we improved the concept of the websites before they went into production.
For this customer we delivered the following services:
- Information architecture
- User research