Van Marcke distributes bathrooms, kitchens, heating and renewable energy. They wanted more return on investment and more happy visitors from their website.
Our experts performed a wide array of user research:
- Top task research to find out the main reasons people visit their website
- User tests to see where website visitors got stuck and why
- Tree testing to fine-tune the new information structure we drew up for them
In the report, we described all the issues and offered hands-on solutions.
We also organized a usability workshop for the employees, so they could improve their own online usability every day.
For this customer we delivered the following services:
- Information architecture
- User research