The international Puratos group manufactures ingredients for bakers, patissiers, and chocolatiers. They wanted to have a better, more user-friendly website and turned to us for usability advice.
We did an expert review, that listed all positive and negative features the old website had. To find out what information visitors are looking for, we ran a top task survey on the corporate website as well as on the websites of the different countries.
The new Puratos website is now built around these top tasks. As a result, visitors are able to find the info they’re looking for in a heartbeat.
For this customer we delivered the following services:
- User research