AstraZeneca is one of the biggest pharmaceutical companies in the world.
If you want to improve a website about medication and patient information leaflets, you need more than just usability expertise. User research with the target audience of the website is fundamental.
So we recruited doctors and pharmacists for our user tests. By observing how they used the website, we could uncover the real pain points.
And of course, thanks to our usability expertise, AstraZeneca got practical solutions for these pain points as well.
For this customer we delivered the following services:
- User research