User testing

There’s no better way to truly gain insight into the way real users experience your website, app or product. User testing reveals the specific problems your users struggle with.

We carry out your user testing from A to Z. And convert the insights into specific advice you can use to solve the problems we found and to optimise your user experience.

They rely on our user testing expertise

Why user testing?

Because you are not your user.

If you really want to know how people use your website or app? Whether they understand how all the features work? And if they seamlessly go through your flow?

Then user testing is the answer. That’s how you gain true insight into their user experience.

We take care of everything: from the recruitment over the scenario to carrying out the user tests. We document the findings and prioritize the fixes.

3 results of our user testing

  1. Deep understanding of your visitors

    Discover not only what goes wrong, but also why. That insight into your user experience is priceless.

  2. Specific solutions

    You get a report with practical recommendations for the most important pain points.

  3. More impact through empathy

    The video recordings of the user tests are real eye-openers that will help you convince people internally.

Why AGConsult as your user testing agency?

+20 years of experience

We’ve moderated more than 4,000 user tests. Both in person and online. For clients in Belgium, the Netherlands, UK, US and many more countries.

Since our very first days, user testing has been our core expertise. And it still is.

Internationally respected

AGConsult co-founder Els Aerts has been called the ‘Queen of User Research’ by experts such as Talia Wolf (GetUplift) and John Ekman (Conversionista).

Els speaks about user testing and user research at conferences around the world. And for multinationals like Microsoft.

Expert moderators

The value of a user test fully depends on the expertise of the moderator. Our seasoned moderators know exactly how to get the right insights from your user test.

Work with an inexperienced moderator and you run the risk of unreliable and even wrong results.

We can test everything

From prototype to finished product. Your own website, your competitor’s, your intranet, app or kiosk. On desktop, tablet and smartphone.

We can also test your paper documents or physical product with your users.

Online and in person

Online user testing is what we do most often. Because that provides the most natural user experience.

We can also come to your office with our mobile usability lab. If you don’t have the room we’ll find another location that suits you.

Watch tests live

You can follow all user tests live, both in person and online. This way, you can ask additional questions. And it’s a great way to keep your team fully involved.

No time to spare? No problem. You also get all the recordings. And a montage of the highlights.

Contact us

This is what clients say about our user testing

  • At AGConsult, you don’t get empty chatter, but a critical eye and specific points for improvement (that are attainable). It’s incredible how again and again they see things that we overlook.

    Marjan Van Hecke

    Digital Communication Manager, stad Leuven

  • At itsme, we’re very happy to have AGConsult as our partner for user testing. They familiarise themselves well with the company, ask the right questions, and their reports filled with hands-on recommendations allow us to get straight to work.

    Tom Van Den Bosch

    Chief Product Officer, itsme®

  • The collaboration was smooth from start to finish. Clear communication at the quotation stage. Experienced and professional experts on the day itself. And a report that we could start working with immediately.

    Anne-Laura Janssens

    Senior Customer Experience Manager, Saxo Bank

  • AGConsult made us realise that user testing our website really isn’t a luxury. Thanks to them, our website is user-friendly and customers easily find all the info they need.

    Els Verbraeken

    Marketing Expert, Fluvius

  • AGConsult helped us gain new insights into how users interact with our app. We got very professional guidance throughout the process.

    Michiel Mellegers

    Chief Technology Officer, GeniusTravel®

  • Thanks to the user testing we did with AGConsult, we got a better understanding of what worked and what didn’t for children and parents. The number of people who installed the app exceeded our expectations. As did the actual use of the app.

    Kim Gils

    Digital Researcher, VTM Kids (Medialaan)

  • Are you looking for a partner who can hold a mirror up to your company? And do you want to know how real users interact with your site? Call AGConsult. Beware: there’s no turning back.

    Ive Pauwels

    Webmaster, UZ Leuven

Frequently asked questions

Below are the most frequently asked questions about user testing. Is your question not on the list? Send an e-mail to els@agconsult.com. She’ll gladly help you out.

How do you recruit test participants?

That depends on your research question. This question dictates who will be the most suitable participants.

We have our own panel, but can also use a recruitment survey on your site or social media if you’re open to that. For highly specialised profiles, we use a recruitment agency.

In any case, we avoid having the same person participate in user testing more than twice a year.

Do you also take care of paying test participants?

Yes, we pay participants within 2 working days after the user test.

In which countries and languages can you do user testing?

We’ve done user testing with people from Belgium, the Netherlands, France, the UK, Italy, Germany and the USA.

We can help you with user testing in Dutch, French and English ourselves. For other languages, we use local partners.

If you’re looking to run an international user testing study in various countries, we can coordinate this for you.

Do I need to provide anything technical myself?

No.

For online user testing, we provide all the necessary software.

For user testing in your offices, all we need are 2 rooms located close together and a stable internet connection. We bring our mobile usability lab, which contains everything we need to run the user tests and allow you to follow the tests live.

What do I get as a result?
  • Research report with concrete tips for improvement.
  • All recordings of the user tests.
  • A short 5-10-minute video with the most important highlights.
Does AGConsult comply with GDPR?

Yes.

We comply with all privacy legislation as it’s currently in force, including the General Data Protection Regulation (GDPR). The processing and storage of all our data takes place in Europe. From our recruitment data to the recordings of the user tests themselves.

Let’s talk about your user testing project

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