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Usability and UX workshop

Learn how to make your website genuinely user-friendly and customer-focused. Based on research and facts.

  • Practical tips
    you can instantly apply

  • Examples & cases
    illustrate the theory

  • Quick review
    of your website

  • 1.397
    previous participants

  • 9,1/10
    participant score

Programme of this training in UX and usability

You’ll learn dozens of easily applicable UX rules that ensure your visitors can use your site smoothly. Most websites don’t respect these fundamental principles. As a result, they lose customers all the time.

Below you’ll find the basic programme of the training course. The exact content will be tailored to the needs and expectations of your organisation and team.

The format of this in-company training is also entirely up to you. It can be a 1-day training course, a coaching programme of several weeks, or something else.

  • 1. UX and usability

    Let’s look at the UX pyramid. What are the different layers that make for a good user experience? And why are they so important?

  • 2. Top task survey

    Learn how to lay out your website and pages according to your visitors’ top tasks. And why this is crucial for online success.

  • 3. Homepage

    Do’s and don’ts of a good, customer-centric homepage. With real-life examples from governments, B2B, B2C and e-commerce.

  • 4. Navigation

    The design and content principles of good navigation, which helps visitors find their way quickly. On desktop and mobile.

  • 5. Category pages

    How to turn category pages into absolute winners, for your visitors and your organisation.

  • 6. Detail and landing pages

    Discover how to create detail pages that make visitors happy and convince them to take action.

  • 7. Forms

    For most websites, this is the moment of truth. By following our tips, you’ll get forms that people enjoy completing.

  • 8. Numerous examples

    Theory alone won’t get you far. That’s why we share plenty of examples and cases to show you the possible impact of applying our tips.

  • 9. Review of your website

    Before the course, our expert trainer looks at your website or landing page. Expect specific tips on what your organisation can improve.

What’s in it for you?

After this course UX and usability, you’ll:

  • Know the most important UX principles for successful websites
  • Avoid common UX pitfalls
  • Know the secrets of web pages that make a good first impression and keep visitors captivated
  • Know how to convince visitors to become customers
  • Get more satisfied customers who enjoy coming back

What participants say

  • This course grounds you. No matter how beautiful or nice we think our website is, only when it meets the user’s expectations does it add value.

    Didier Blokland

    Marketing Director, Peugeot Belux & Stellantis

  • There are only a few courses in which you learn at least 10 things you can immediately start doing to improve your business. This is one of them!

    Geerlinde Pevenage

    Managing partner, Boson Content NV

  • Very useful training with very relatable situations and easy-to-understand examples. Full of practical tips, also specific to your own website.

    Sarah Timmermans

    Marketing Coördinator, Universiteit Hasselt

  • Thanks to the many examples and statistics during the usability course, I now have more arguments to convince other stakeholders in my organisation that things can be done better.

    Ilse Joosen

    Chief Editor, Agfa Graphics

  • It’s a convincing way of presenting. You know immediately what the do’s and don’ts are. And you can start using the information right away.

    Karolien Coussée

    Marketing Manager, Winsol Group

  • You get lots of tips and examples. They often include pitfalls that you yourself fall into. You can immediately translate those to your situation, and that way significantly improve your own website or app.

    Bram Faems

    Head of User Experience, KlasCement

  • Interesting course for all marketers responsible for their company’s website. The course is taught in an interesting way with practical examples!

    Valerie Vancaeneghem

    Marketing, Europabank

  • Well explained, top notch examples and a generous dose of humour. If it were up to me, this would be a week-long bootcamp.

    Matthias Bogaert

    Freelance Online Marketeer

Who is your trainer?

Joey Kant or Karl Gilis

Joey is our lead usability and conversion optimisation expert. He has been making our clients’ online business more successful for the past 10 years. Joey teaches all open training courses and most in-company courses.

Karl is the co-founder of AGConsult. He has been working on usability and UX for 25 years and speaks at conferences worldwide.

With AGConsult, we’ve worked for companies such as Carglass®, Colruyt and Yoast. But also for governments, non-profits and academia. Our knowledge doesn’t come from books, but from practice.

It’s this knowledge we share with you during our in-company training on usability and UX.

Want our experts to teach your team?

Let’s have a chat and discuss the best approach for your in-company training.

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