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Conversion rate optimisation (CRO) and A/B testing workshop

Learn the exact process we use to grow brands like Carglass®, Yoast and Colruyt online.

  • Repeatable
    process

  • Strategic
    conversion optimisation

  • Examples & cases
    illustrate the theory

  • 397
    previous participants

  • 8,9/10
    participant score

Programme of this training in CRO and A/B testing

You’ll learn the process and methods we use to grow clients like ToyChamp, Carglass® and Nespresso online. This way, you know exactly what to do to make sure you gain more customers and sales from your visitors.

Below you’ll find the basic programme of the training course. The exact content will be tailored to the needs and expectations of your organisation and team.

The format of this in-company training is also entirely up to you. It can be a 1-day training course, a coaching programme of several weeks, or something else.

  • 1. The CRO process

    The foundation of any successful conversion optimisation programme is a repeatable and scalable process.

    You’ll discover the strategic process we follow with all our clients.

  • 2. Quantitative research

    What are the best methods to discover where your users are having problems and where you’re missing opportunities?

    In other words: where is your business losing money? And where is there more to be made?

  • 3. Qualitative research

    You can’t solve a problem until you understand the why. Why aren’t your users doing what you expect? Why are your prospects dropping out?

    You’ll learn about targeted surveys, interviews and user testing.

  • 4. Developing hypotheses and setting priorities

    How do you turn an insight from research into a hypothesis for an A/B test?

    And how do you decide what to test first?

  • 5. Pre-test analysis

    When can you start AB testing? How do you determine the sample size of a test? And how do you determine in advance how long you run a test?

    If you cannot do A/B testing, what other options do you have?

  • 6. Post-test analysis

    How do you determine the winner of a test? Where do you measure the results?

    And what do you do after a test has won or lost? Or when it fails to produce a result?

What’s in it for you?

After this course in A/B testing and CRO, you’ll:

  • Have a repeatable and scalable process to increase your revenue, profit and sales per customer time and time again.
  • Be able to identify the weaknesses of any website or online business.
  • Make decisions based on data and facts. Bye bye, gut feeling and opinions.
  • No longer look for quick fixes, but follow a scientifically based methodology that makes your business grow sustainably.
  • Have the knowledge and confidence to improve your online business, even if you don’t have enough visitors for A/B testing.

What participants say

  • Excellent workshop that covers more aspects of user research and conversion optimisation than I could’ve dreamed of.

    Oluf Haugen

    Senior Digital Analyst and Strategist, DNB Bank Oslo

  • The approach in the training is very personal. With room for discussion and analysis of the websites that participants work for.

    Jaimy Rijnders

    User Experience Designer, Trucks.nl

  • In terms of content, UX and CRO were made clear in a limited amount of time. This created the necessary support within Argenta to keep emphasising its importance. With a healthy dose of enthusiasm and personal interaction, this extremely useful master class remained captivating from start to finish. Highly recommended for anyone with a website.

    Jo Van Der Vloet

    Digital content designer, Argenta

  • I take many courses, but this course on A/B testing and user research absolutely stands out. For those looking for a practical approach, I highly recommend it.

    Celine De Schepper

    UX Trainer, Syntra

  • Rarely does a teacher have both humour and knowledge. I’d love to spend some more days just chatting with the guy.

    Tjalling van Dijk

    Chef de bureau, Contenture

Who is your trainer?

Joey Kant

Joey is our lead usability and conversion optimisation expert.

He has been making our clients’ online business more successful for the past 10 years. He teaches all in-company trainings on CRO, A/B testing and analytics.

Joey works for clients like Carglass®, Colruyt, Nespresso and Yoast. He knows precisely what works in practice, and what doesn’t. And he’s ready to share it with you.

Joey Kant, our lead CRO expert and your trainer for this CRO course.

Want our experts to teach your team?

Let’s have a chat and discuss the best approach for your in-company training.

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