{"id":34173,"date":"2024-03-30T10:30:22","date_gmt":"2024-03-30T09:30:22","guid":{"rendered":"https:\/\/www.agconsult.com\/nl\/?p=34173"},"modified":"2024-09-17T16:26:53","modified_gmt":"2024-09-17T14:26:53","slug":"lost-art-of-asking-questions","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/nl\/usability-blog\/lost-art-of-asking-questions\/","title":{"rendered":"The Lost Art of Asking Questions"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.niosummit.com\/videos-2023\/?wchannelid=ydlt845b3o&amp;wmediaid=sknq1fb7gd&amp;wvideo=sknq1fb7gd\"><img decoding=\"async\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/bedef509cbb19619ed9aa46b58a9b32ba839dd89.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=f5c635e0\" alt=\"Medeoprichter Els Aerts spreekt over de juiste vragen binnen gebruikersonderzoek. Gefilmd tijdens de NioSummit 2023 in Dallas.\"\/><\/a><figcaption class=\"wp-element-caption\">Els Aerts spreekt over de juiste vragen stellen tijdens de NioSummit 2023 in Dallas.<\/figcaption><\/figure>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <p>Waarom gebruikersonderzoek lijkt op paddenstoelen.<\/p>\n<p>En waarom de juiste vragen stellen zo belangrijk is.<\/p>\n<p>Ontdek het hieronder, in de blog. Of hierboven, in de talk &#8216;The Lost Art of Asking Questions&#8217; van AGConsult co-founder Els Aerts.<\/p>\n<h4>In deze blog:<\/h4>\n<ul>\n<li><a href=\"#goed\">Goed gebruikersonderzoek is moeilijk, maar nodig<\/a><\/li>\n<li><a href=\"#paddenstoel\">Zoals paddenstoelen in het wild<\/a><\/li>\n<li><a href=\"#onderzoeksvraag\">Onderzoeksvraag vs. vragen voor doelgroep<\/a><\/li>\n<li><a href=\"#tips\">Stel de juiste vragen: 7 tips<\/a><\/li>\n<\/ul>\n    <\/div>\n    \n    <\/section>\n\n\n<section id=\"goed\" class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Goed gebruikersonderzoek is moeilijk, maar nodig<\/h2>\n<p>Deftig gebruikersonderzoek vergt<strong>\u00a0kennis, ervaring en de juiste skills<\/strong>.<\/p>\n<p>Je moet de juiste onderzoeksmethode uitkiezen. En dan die methode op de juiste manier uitvoeren.<\/p>\n<p>Beide zijn cruciaal. Goed gebruikersonderzoek doen, is moeilijk.<\/p>\n<p><strong>En slecht gebruikersonderzoek? Dat kan ronduit gevaarlijk zijn<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section id=\"paddenstoel\" class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Gebruikersonderzoek lijkt op paddenstoelen<\/h2>\n<p>Stel dat je het bos ingaat om paddenstoelen te plukken. Dan moet je al een <strong>expert<\/strong> zijn om te weten welke paddenstoelen je veilig kan eten, en welke je laatste maal zullen zijn.<\/p>\n<p>Zo is het ook met gebruikersonderzoek. Voor de ongeoefende blik<strong> lijken alle surveys hetzelfde<\/strong>. Maar dat zijn ze niet.<\/p>\n<p>En ook al is een slechte survey misschien niet dodelijk zoals een giftige paddenstoel, kan ze er wel voor zorgen dat je <strong>slechte, onbetrouwbare data verzamelt<\/strong>. En onbetrouwbare, incorrecte data kan leiden tot foute businessbeslissingen.<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section id=\"onderzoeksvraag\" class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Onderzoeksvraag vs. vragen voor doelgroep<\/h2>\n<p>Veel mensen denken dat onderzoek enkel gaat over vragen stellen. Hoe moeilijk kan dat nu zijn?<\/p>\n<p>Het probleem is: <strong>je kan mensen niet gewoon vragen wat je wil weten<\/strong>.<\/p>\n<p>Je moet een <strong>verschil<\/strong> maken tussen je onderzoeksvraag en de vragen die je effectief stelt aan je doelgroep, in surveys of in interviews.<\/p>\n<h3>Onderzoeksvraag<\/h3>\n<p>Je onderzoeksvraag is dat <strong>wat je te weten wil komen<\/strong>.<\/p>\n<p>Bijvoorbeeld: hoe goed beantwoordt onze website de vragen van potenti\u00eble donateurs?<\/p>\n<p><strong>Zoiets kan je niet zomaar vragen<\/strong> in een survey of interview. Want dat is een veel te brede vraag. Met veel te veel variabelen.<br \/>\nHet kan gaan over de waardepropositie op je homepagina, of de helderheid van de copy op je productpagina, of je gift fiscaal aftrekbaar is, enzovoort.<\/p>\n<p>Stel dat je dit toch vraagt. Dan ga je zien dat mensen er lang en goed over nadenken, en vervolgens een antwoord geven.<br \/>\nAlleen gaat dat <strong>antwoord niet heel nuttig<\/strong> zijn. Want ze moeten te diep graven in hun geheugen.<\/p>\n<h3>Vragen die je effectief stelt<\/h3>\n<p>Wat doe je in de plaats? <strong>Deel je grote onderzoeksvraag op<\/strong> in kleinere deelvragen. En stel die aan je doelgroep.<\/p>\n<p>Zoals in een <strong>survey<\/strong>: wat houd je tegen om vandaag te doneren voor [jouw goede doel]? Ideaal voor een exit- of delay-survey.<\/p>\n<p>Of in een <strong>interview<\/strong>: vertel me over het websitebezoek dat je ertoe bracht donateur te worden (als je een nieuwe online donateur interviewt).<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section id=\"tips\" class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Stel de juiste vragen: 7 tips<\/h2>\n<p>Hoe zorg je nu dat je vragen geen giftige paddenstoelen zijn?<\/p>\n<p>Volg onze <a href=\"https:\/\/www.agconsult.com\/nl\/usability-blog\/goede-vragen-gebruikersonderzoek\/#7-Tips\">7 tips voor goede vragen bij gebruikersonderzoek<\/a>.<\/p>\n    <\/div>\n    \n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Waarom gebruikersonderzoek hetzelfde is als paddenstoelen plukken. En wat het belang is van de juiste vragen.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-34173","post","type-post","status-publish","format-standard","hentry","category-user-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Lost Art of Asking Questions | AGConsult<\/title>\n<meta name=\"description\" content=\"Waarom gebruikersonderzoek hetzelfde is als paddenstoelen plukken. 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