{"id":2868,"date":"2011-06-01T04:50:40","date_gmt":"2011-06-01T02:50:40","guid":{"rendered":"https:\/\/www.agconsult.com\/content-en-conversie-cut-the-crap\/"},"modified":"2011-06-01T04:50:40","modified_gmt":"2011-06-01T02:50:40","slug":"content-en-conversie-cut-the-crap","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/nl\/usability-blog\/content-en-conversie-cut-the-crap\/","title":{"rendered":"Content en conversie: cut the crap"},"content":{"rendered":"\n

Zorgt de content op je website voor voor conversie?<\/h2>\n\n\n\n

In tijden dat elke website een contentstrategie<\/a> moet hebben en we allemaal aan content marketing doen, is het handig te kijken of de kern van je website wel in orde is.<\/p>\n\n\n\n

Want wat heb je aan tienduizenden bezoekers per minuut als je lead generation niet deugt? Of als je bezoekers afgeschrikt worden door je onoverzichtelijke detailpagina’s, ontbrekende calls-to-action, volgepropte keuzepagina’s en nietszeggende navigatie? Of als je info niet inspeelt op hun verwachtingspatroon?<\/p>\n\n\n\n

Eerst stappen, dan lopen<\/h2>\n\n\n\n

Zorg dus dat de kern van je website in orde is. Dat stuk dat uiteindelijk voor je inkomsten zorgt.<\/p>\n\n\n\n

Dat is natuurlijk arbeidsintensiever en minder plezant dan blindelings een nieuwe trend volgen<\/a>.<\/p>\n\n\n\n

\nhttps:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/FgwK6DA5KSUPFI?startSlide=1\n<\/div><\/figure>\n\n\n\n

Dat vertel ik meer in detail in deze presentatie.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Content is belangrijk. Maar zorgt al die content op je website ook voor conversie? Vinden je bezoekers in al die inhoud wat ze nodig hebben?
\nBekijk onze tips hoe je door betere inhoud je conversie kan verhogen<\/span><\/p>\n","protected":false},"author":2,"featured_media":22991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88,86],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentstrategie","category-informatie-architectuur"],"acf":[],"yoast_head":"\nContent en conversie: cut the crap<\/title>\n<meta name=\"description\" content=\"Content is belangrijk. Maar zorgt die content ook voor conversie? Vinden je bezoekers in al die inhoud wat ze nodig hebben? 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