{"id":2104,"date":"2010-11-08T09:21:50","date_gmt":"2010-11-08T09:21:50","guid":{"rendered":"https:\/\/www.agconsult.com\/online-marketing-26-tips\/"},"modified":"2010-11-08T09:21:50","modified_gmt":"2010-11-08T09:21:50","slug":"online-marketing-26-tips","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/nl\/usability-blog\/online-marketing-26-tips\/","title":{"rendered":"Online marketing: 26 tips"},"content":{"rendered":"
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26 online markting tips om marketeers, communicatiemensen, bedrijfsleiders, webverantwoordelijken, webbouwers, … te helpen goede websites te maken. Websites die inspelen op wat bezoekers verwachten \u00e9n er in slagen van die bezoekers klanten te maken.<\/p>\n <\/div>\n <\/div>\n\n\n\n

Deze slides ondersteunden een gastcollege dat ik eind oktober 2010 gaf voor de marketingstudenten van de Karel de Grote-Hogeschool in Antwerpen. Anno 2014 zijn de tips nog steeds actueel<\/strong>. De voorbeelden soms iets minder…<\/p>\n\n\n\n

\nhttps:\/\/www.slideshare.net\/AGConsult\/de-directheid-van-online-marketing-5676680\n<\/div><\/figure>\n\n\n\n

Volg deze link als je de presentatie niet te zien krijgt.<\/a><\/p>\n\n\n\n

De 26 online marketing tips op een rij<\/h2>\n\n\n\n
  1. Laat je ego thuis<\/li>
  2. Luister naar je klanten
    Doe     gebruikersonderzoek<\/a> en doe dat als eerste stap in het webdesign proces<\/a><\/li>
  3. Test met gebruikers<\/a>. Op tijd!<\/li>
  4. Doelgroepkeuzes zijn dwaas<\/a><\/li>
  5. Focus op toptaken<\/a>
    Een groot deel van je bezoekers komt voor dezelfde zaken naar je website. Die zaken moet je in de kijker zetten.<\/li>
  6. Bouw je navigatie rond de toptaken
    Vermijd vage termen in je website menu<\/a>. Zaken als producten, diensten, oplossingen, … zeggen niets over wat jij doet.<\/li>
  7. Schrap ballast
    Spoor weinig bezochte pagina’s op<\/a>, verwijder verouderde pagina’s<\/a> en schrap bla-bla tekst<\/a>.<\/li>
  8. Kijk verder dan je aanbod
    Met alleen je producten of diensten op je website ga je waarschijnlijk niet overleven. Een     doordachte contentstrategie<\/a> is noodzakelijk om bezoekers over de vloer te blijven krijgen.<\/li>
  9. Volk lokken zonder goede website is zonde
    Je moet     niet alleen investeren in seo en meer bezoekers<\/a>, je moet ook zorgen dat je bezoekers klanten worden.<\/li>
  10. Gebruik afbeeldingen slim, o.a. door de kijkrichting te sturen<\/a><\/li>
  11. Homepage = uitvalsbasis
    Met voorbeelden van de     homepage focus van Google<\/a> en Lukoil<\/a><\/li>
  12. Keuzepagina’s dienen om keuzes te maken<\/a><\/li>
  13. Detailpagina’s moeten onmiddellijk overtuigen<\/li>
  14. Zet op elke pagina een call-to-action<\/li>
  15. Pas op met de rechterbalk<\/a><\/li>
  16. Stop met volzinnen te schrijven.
    Opsommingslijstjes<\/a> werken veel beter dan volzinnen.<\/li>
  17. Geef bevelen
    Schrijf gerust in de gebiedende wijs. Kijk naar dit voorbeeld waar de     gebiedende wijs zorgt voor 8 keer meer kliks<\/a>.<\/li>
  18. Houd formulieren en procedures eenvoudig, o.a. door registratie te vermijden<\/a><\/li>
  19. Lok mensen niet in de val<\/li>
  20. Manipuleren mag (een beetje), o.a. bij productvergelijkingen<\/a><\/li>
  21. Kijk foutmeldingen na
    Vermijd     foute foutmeldingen<\/a> en zorg dat je foutmeldingen altijd klantvriendelijk zijn<\/a>.<\/li>
  22. Geef service na de aankoop<\/a><\/li>
  23. Test je zoekfunctie<\/a><\/li>
  24. Doe op een gestructureerde manier aan conversie optimalisatie van je website en online marketing<\/a><\/li>
  25. Gebruik je gezond verstand<\/li>
  26. Volg onze basisopleiding web usability en schrijven<\/a>.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    26 online marketing tips die je op weg helpen om je website beter te maken. Omdat online marketing meer is dan een mooie website en wat linkbuilding.
    \nBekijk de 26 online markting tips voor een betere site<\/span><\/p>\n","protected":false},"author":2,"featured_media":22971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usability"],"acf":[],"yoast_head":"\nOnline marketing tips | AGConsult<\/title>\n<meta name=\"description\" content=\"26 online marketing tips die je op weg helpen om je website beter te maken. 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