{"id":759,"date":"2009-05-06T07:28:20","date_gmt":"2009-05-06T07:28:20","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/3-gerry-mcgovern-quotes\/"},"modified":"2009-05-06T07:28:20","modified_gmt":"2009-05-06T07:28:20","slug":"3-gerry-mcgovern-quotes","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/","title":{"rendered":"3 Gerry McGovern quotes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">My colleague Karl and&nbsp;I are sometimes told by customers that we&#8217;re not&nbsp;exactly subtle when it comes to stating our opinions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some people have even gone so far as to call us slightly rude. Rude? Us?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to Gerry McGovern we&#8217;re&nbsp;sissies. 2 quotes and&nbsp;1 mantra that every webteam should say out loud 10 times every morning before they start work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quotes\"><strong>Quotes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Online branding is bullshit. People talking about branding today are bullshitters. The customer doesn&#8217;t care about your brand.&#8221; Ouch, an inconvenient truth&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I would never&nbsp;let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website.&#8221; Don&#8217;t hold back now, Gerry!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mantra\"><strong>Mantra <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are not the center of the universe. The customer is.&#8221; I&nbsp;could not agree more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.gerrymcgovern.com\/\">Subscribe to&nbsp;Gerry&#8217;s newsletter<\/a>. You won&#8217;t regret it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My colleague Karl and I are sometimes told by customers that we&#8217;re not exactly subtle when it comes to stating our opinions. Compared to Gerry McGovern we&#8217;re sissies.<br \/>\n<span class=\"note-blauw\">Find out the&nbsp;mantra every webteam should say out loud every morning&nbsp;<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[62],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-usability","tag-gerry-mcgovern"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Gerry McGovern quotes | AGConsult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Gerry McGovern quotes\" \/>\n<meta property=\"og:description\" content=\"My colleague Karl and I are sometimes told by customers that we&#039;re not exactly subtle when it comes to stating our opinions. Compared to Gerry McGovern we&#039;re sissies. Find out the&nbsp;mantra every webteam should say out loud every morning&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/\" \/>\n<meta property=\"og:site_name\" content=\"AGConsult\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agconsult.be\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-06T07:28:20+00:00\" \/>\n<meta name=\"author\" content=\"Els Aerts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agconsult\" \/>\n<meta name=\"twitter:site\" content=\"@agconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Els Aerts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/\"},\"author\":{\"name\":\"Els Aerts\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#\\\/schema\\\/person\\\/fca4a24fdf77c4fcdbe768843a7fdecb\"},\"headline\":\"3 Gerry McGovern quotes\",\"datePublished\":\"2009-05-06T07:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/\"},\"wordCount\":156,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#organization\"},\"keywords\":[\"Gerry McGovern\"],\"articleSection\":[\"Usability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/\",\"url\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/\",\"name\":\"3 Gerry McGovern quotes | AGConsult\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#website\"},\"datePublished\":\"2009-05-06T07:28:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/3-gerry-mcgovern-quotes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Usability\",\"item\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/category\\\/usability\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3 Gerry McGovern quotes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/\",\"name\":\"AGConsult\",\"description\":\"Usability, CRO &amp; Information architecture\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#organization\",\"name\":\"AGConsult\",\"url\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/07\\\/logo-zonderbaseline.png\",\"contentUrl\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/07\\\/logo-zonderbaseline.png\",\"width\":4299,\"height\":560,\"caption\":\"AGConsult\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agconsult.be\",\"https:\\\/\\\/x.com\\\/agconsult\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/agconsult\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#\\\/schema\\\/person\\\/fca4a24fdf77c4fcdbe768843a7fdecb\",\"name\":\"Els Aerts\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Gerry McGovern quotes | AGConsult","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/","og_locale":"en_US","og_type":"article","og_title":"3 Gerry McGovern quotes","og_description":"My colleague Karl and I are sometimes told by customers that we're not exactly subtle when it comes to stating our opinions. Compared to Gerry McGovern we're sissies. Find out the&nbsp;mantra every webteam should say out loud every morning&nbsp;","og_url":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/","og_site_name":"AGConsult","article_publisher":"https:\/\/www.facebook.com\/agconsult.be","article_published_time":"2009-05-06T07:28:20+00:00","author":"Els Aerts","twitter_card":"summary_large_image","twitter_creator":"@agconsult","twitter_site":"@agconsult","twitter_misc":{"Written by":"Els Aerts","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/#article","isPartOf":{"@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/"},"author":{"name":"Els Aerts","@id":"https:\/\/www.agconsult.com\/en\/#\/schema\/person\/fca4a24fdf77c4fcdbe768843a7fdecb"},"headline":"3 Gerry McGovern quotes","datePublished":"2009-05-06T07:28:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/"},"wordCount":156,"commentCount":0,"publisher":{"@id":"https:\/\/www.agconsult.com\/en\/#organization"},"keywords":["Gerry McGovern"],"articleSection":["Usability"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/","url":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/","name":"3 Gerry McGovern quotes | AGConsult","isPartOf":{"@id":"https:\/\/www.agconsult.com\/en\/#website"},"datePublished":"2009-05-06T07:28:20+00:00","breadcrumb":{"@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.agconsult.com\/en\/usability-blog\/3-gerry-mcgovern-quotes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.agconsult.com\/en\/"},{"@type":"ListItem","position":2,"name":"Usability","item":"https:\/\/www.agconsult.com\/en\/usability-blog\/category\/usability\/"},{"@type":"ListItem","position":3,"name":"3 Gerry McGovern quotes"}]},{"@type":"WebSite","@id":"https:\/\/www.agconsult.com\/en\/#website","url":"https:\/\/www.agconsult.com\/en\/","name":"AGConsult","description":"Usability, CRO &amp; Information architecture","publisher":{"@id":"https:\/\/www.agconsult.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agconsult.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.agconsult.com\/en\/#organization","name":"AGConsult","url":"https:\/\/www.agconsult.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.agconsult.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/logo-zonderbaseline.png","contentUrl":"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/logo-zonderbaseline.png","width":4299,"height":560,"caption":"AGConsult"},"image":{"@id":"https:\/\/www.agconsult.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agconsult.be","https:\/\/x.com\/agconsult","https:\/\/www.linkedin.com\/company\/agconsult\/"]},{"@type":"Person","@id":"https:\/\/www.agconsult.com\/en\/#\/schema\/person\/fca4a24fdf77c4fcdbe768843a7fdecb","name":"Els Aerts"}]}},"_links":{"self":[{"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/posts\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/comments?post=759"}],"version-history":[{"count":0,"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/posts\/759\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/media?parent=759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/categories?post=759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agconsult.com\/en\/wp-json\/wp\/v2\/tags?post=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}