{"id":511,"date":"2010-03-22T08:21:48","date_gmt":"2010-03-22T08:21:48","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/12-tips-for-the-perfect-description-tag\/"},"modified":"2024-07-25T16:03:51","modified_gmt":"2024-07-25T14:03:51","slug":"12-tips-for-the-perfect-description-tag","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/en\/usability-blog\/12-tips-for-the-perfect-description-tag\/","title":{"rendered":"12 tips for the perfect description tag"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After reading <a href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/description-tag-what-is-it-and-why-is-it-so-important\/\">Description tag: what is it and why is it so important?<\/a>&nbsp;you know what a description tag is and why it matters so much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you write a good description tag? These 12 tips point you in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-use-no-more-than-155-characters\"><strong>1. Use no more than 155 characters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google shows only the first 160 characters of the description tag. After that, it simply adds an ellipsis (\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to play it safe, don\u2019t use more than 155 characters. And don&#8217;t forget: spaces and punctuation marks count as characters too.<\/p>\n\n\n\n<figure class=\"wp-block-image small\"><a href=\"\/sites\/default\/files\/blog\/2010\/03\/description-tag-too-long.gif\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blog\/2010\/03\/description-tag-too-long-small.gif\" alt=\"Description tag: broken off after 160 characters\" class=\"wp-image-2318\" title=\"Description tag: broken off after 160 characters\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-use-keywords-you-want-to-score-with-for-that-page\"><strong>2. Use keywords you want to score with for that page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google only shows the description tag if there&#8217;s a sufficiently strong content relation between the description tag, the user&#8217;s query and the content of the page. If you want Google to show your description tag, be sure to include the page&#8217;s keyword(s) in it.<!--break--><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-don-t-create-false-expectations\"><strong>3. Don&#8217;t create false expectations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everybody likes to have loads of visitors. But it&#8217;s actually more important to get the right visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luring people to your website with vague promises or inaccurate description tags will work against you in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, you might get more people to click on your result in Google. But if you can&#8217;t deliver on your promise, they&#8217;ll be gone in a hurry. And they won&#8217;t come back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-tell-the-user-what-to-expect\"><strong>4. Tell the user what to expect<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The description tag needs to tell the user what the page is about. It should be a concise summary of your page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-think-about-your-target-audience\"><strong>5. Think about your target audience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hopefully, every page on your website has a purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some pages can be informative, others might be pages where you want to sell a particular product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the goal of your page and the kind of people you want to attract. Make sure the description tag reflects that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our article <a href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/information-architecture-the-basics\/\">Information architecture: the basics<\/a>&nbsp;we want to reach people who don&#8217;t know a lot about information architecture.<\/p>\n\n\n\n<figure class=\"wp-block-image small\"><a href=\"\/sites\/default\/files\/blog\/2010\/03\/ia-blog.gif\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blog\/2010\/03\/ia-blog-small.gif\" alt=\"What is information architecture?\" class=\"wp-image-2319\" title=\"What is information architecture?\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Our product page <a href=\"https:\/\/www.agconsult.com\/en\/web-strategy-information-architecture\/information-architecture\/\">Information architecture<\/a>&nbsp;wants to attract people who are ready to make use of our services to improve their website&#8217;s information structure.<\/p>\n\n\n\n<figure class=\"wp-block-image small\"><a href=\"\/sites\/default\/files\/blog\/2010\/03\/ia-agconsult.gif\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blog\/2010\/03\/ia-agconsult-small.gif\" alt=\"Our information architecture services\" class=\"wp-image-2321\" title=\"Our information architecture services\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-write-properly\"><strong>6. Write properly<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reading your description tag should be a pleasure, not a chore. Don&#8217;t just pile up the keywords but give people a proper indication of what the page is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t necessarily have to write full sentences but do make sure it&#8217;s easy to read.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-to-the-point\"><strong>7. To the point<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve only got 155 characters. That means there&#8217;s no time for beating about the bush. Make your point in those 155 characters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-don-t-just-repeat-the-page-title\"><strong>8. Don&#8217;t just repeat the page title<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The description tag gives you extra space to explain what a page is about and to get people to click on your result in Google. Don&#8217;t just repeat the title tag, use those extra characters to give extra information. <a href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/8-tips-for-the-perfect-title-tag\/\">Read our 8 tips for the perfect title tag<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-being-commercial-won-t-hurt-you\"><strong>9. Being commercial won&#8217;t hurt you<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no shame in being commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you know there&#8217;s one thing that makes your page stand out from the competition&#8217;s, say so. You offer a best-price guarantee? Say so. Better yet: include the product&#8217;s price in the description tag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or include your phone number: &#8220;Order your tickets online or call 03 333 33 33\u201d. Convenient for people who don&#8217;t have time or who are surfing on their mobile and need info fast.<\/p>\n\n\n\n<figure class=\"wp-block-image small\"><a href=\"\/sites\/default\/files\/blog\/2010\/03\/description-commercieel.gif\"><img decoding=\"async\" src=\"\/sites\/default\/files\/blog\/2010\/03\/description-commercieel-504x66.gif\" alt=\"Commercial description tag\" class=\"wp-image-2323\" title=\"Commercial description tag\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you offer a free online quote for a particular service, that&#8217;s a great way to end your description tag: \u201cGet a free quote online\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-unique-for-every-page\"><strong>10. Unique for every page<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Create a unique description tag for every page. Great for Google and for your visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-use-the-right-language\"><strong>11. Use the right language<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure the description tag is in the same language as the page. Seems ridiculous to even mention but on multi-language sites you often see the description tags are all in one language.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-what-about-the-description-tag-of-a-language-choice-page\"><strong>12. What about the description tag of a language choice page?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a hard one. Don&#8217;t write &#8216;Choose your language&#8217; or &#8216;Language choice&#8217;. That says absolutely nothing. Instead, say what your company does in your site&#8217;s main languages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good description tag helps you get more visitors via Google.<br \/>\n<span class=\"note-blauw\">Read our&nbsp;12 tips to write a description tag that delivers<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100,101],"tags":[70,57,81],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-information-architecture","category-search-engine-optimisation","tag-conversion","tag-copywriting","tag-description-tag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 tips for the perfect description tag | AGConsult<\/title>\n<meta name=\"description\" content=\"A good description tag helps you get more visitors through Google. We&#039;ve got 12 tips to help you write a description tag that delivers. Find out how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/12-tips-for-the-perfect-description-tag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 tips for the perfect description tag\" \/>\n<meta property=\"og:description\" content=\"A good description tag helps you get more visitors through Google. We&#039;ve got 12 tips to help you write a description tag that delivers. 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