{"id":457,"date":"2015-04-17T09:06:55","date_gmt":"2015-04-17T09:06:55","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/10-conversion-tips-that-work-on-any-website\/"},"modified":"2015-04-17T09:06:55","modified_gmt":"2015-04-17T09:06:55","slug":"10-conversion-tips-that-work-on-any-website","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/en\/usability-blog\/10-conversion-tips-that-work-on-any-website\/","title":{"rendered":"10 conversion tips that work on any website"},"content":{"rendered":"    <div  class=\"Block BlogIntro\">\n        <div class=\"wysiwyg BlogIntro-Text\">\n            <p>My 10 conversion tips work for every website and will guarantee you more conversions. You could even call them growth hacking tips.<\/p>\n        <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversion-tips-from-the-real-world\">Conversion tips from the real world<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These website conversion tips are based on the 20 years of experience we have within the field of <a href=\"https:\/\/www.agconsult.com\/en\/user-research\/website-usability\/\">web usability<\/a> and <a href=\"\/en\/usability-conversion-optimization\">conversion optimization<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We noticed the same problems over and over again while carrying out thousands of\u00a0<a href=\"https:\/\/www.agconsult.com\/en\/user-research\/user-testing\/\">user tests<\/a> for our clients. Through hundreds of <a href=\"https:\/\/www.agconsult.com\/en\/conversion-optimization\/ab-testing-more-conversions\/\">A\/B tests<\/a>, we found solutions that really work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-10-growth-hacking-tips-in-a-row\">The 10 growth hacking tips in a row<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-never-ever-use-carousels\">1. Never, ever use carousels!<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">People don&#8217;t have the patience to look at all the slides of your carousel.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been saying it for over 10 years: do not use carousels. Your visitors don\u2019t look at them. Because they have too little patience. And because movement on a web page is rarely a good idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our case about the carousel on the homepage of Suzuki was selected by WhichTestWon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-no-more-big-headers-just-get-to-the-point\">2. No more big headers. Just get to the point!<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A smaller header can uplift your conversion with&nbsp;46 percent.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This is another tip I have been telling people for years in my <a href=\"https:\/\/www.agconsult.com\/en\/courses\/\">trainings<\/a> about usability: keep the header small. Because big headers push the real content of your page down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-integrate-the-first-step-of-an-interaction\">3. Integrate the first step of an interaction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A button that sends&nbsp;a visitor&nbsp;to a form doesn&#8217;t work as well as integrating the first step of the form on the page itself. If your form only consists out of 1 or 2 fields, integrate the form in full.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This applies for example when subscribing to newsletters, asking quotes, price simulators, and dealer locators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.agconsult.com\/en\/case-studies\/deceuninck-more-leads\/\">windows and doors manufacturer Deceuninck<\/a>, applying this tip led to 23 times more people who now look for a distributor. Growth hacking at its best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-give-users-clear-instructions\">4. Give users clear instructions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Never overestimate your visitors. There is no harm in giving your visitors a hand. Make clear what they need to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That even goes for something as simple as a link. This is why it\u2019s important that <a href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/meaningful-links-a-must\/\">a link looks like a link<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-choosing-should-be-easy\">5. Choosing should be easy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you present visitors with a series of similar products or services, they want to be able to compare the different options. Preferably without too much effort on their part. Their primary goal is to find the product or solution that suits them the best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, on your overview or category\u00a0pages show the main decision-making criteria for your visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-use-bullet-lists\">6. Use bullet lists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bullet lists work better than full sentences. It\u2019s as simple as that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-add-a-reassuring-message-to-every-button\">7. Add a reassuring message to every button<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A reassuring message below an action button increases conversion.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Many people hesitate just before placing an order or before subscribing to a newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A reassuring message near an action button helps your visitors to overcome their hesitation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-repeat-your-call-to-action-at-the-bottom-of-the-page\">8. Repeat your call-to-action at the bottom of the page<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Put your action button at the bottom of your web page as well. Not just at the top.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The quickest quick win on just about any website. I have been telling people this for years. And still, very little websites consistently apply this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logic behind this is simple. The further down your visitor scrolls, the more interested he or she is in what you are telling or selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only thing you need to do at the end of a page, is to seal the deal. Simply encourage your visitor to take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-in-your-webforms-explain-why-you-ask-something\">9.&nbsp; In your webforms,&nbsp;explain why you ask something<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Explain in your web forms why you ask something. That way, more visitors will fill out the form.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A form is the moment of truth. You have convinced your visitor he needs your product or service. The only thing that is left for him to do, is to fill out some fields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is up to you to take away all the hesitations and insecurities your visitor might still have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple tip that got Suzuki 35,4% more requests for offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-combine-the-tips-for-a-maximum-result\">10. Combine the tips for a maximum result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The more you combine these tips, the more your conversion rate will increase. It\u2019s as simple as that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 conversion tips that work on any website. Apply these tips to get more leads and sales out of the same amount of visitors.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[70],"class_list":["post-457","post","type-post","status-publish","format-standard","hentry","category-usability","tag-conversion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 conversion tips that work on any website<\/title>\n<meta name=\"description\" content=\"10 conversion tips that work on any website. Apply these tips to get more leads and sales out of the same amount of visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agconsult.com\/en\/usability-blog\/10-conversion-tips-that-work-on-any-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 conversion tips that work on any website\" \/>\n<meta property=\"og:description\" content=\"10 conversion tips that work on any website. Apply these tips to get more leads and sales out of the same amount of visitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agconsult.com\/en\/usability-blog\/10-conversion-tips-that-work-on-any-website\/\" \/>\n<meta property=\"og:site_name\" content=\"AGConsult\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agconsult.be\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-17T09:06:55+00:00\" \/>\n<meta name=\"author\" content=\"Karl Gilis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agconsult\" \/>\n<meta name=\"twitter:site\" content=\"@agconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl Gilis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/\"},\"author\":{\"name\":\"Karl Gilis\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#\\\/schema\\\/person\\\/c355900f796106dd4b2d8106dacc9727\"},\"headline\":\"10 conversion tips that work on any website\",\"datePublished\":\"2015-04-17T09:06:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#organization\"},\"keywords\":[\"conversion\"],\"articleSection\":[\"Usability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/\",\"url\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/usability-blog\\\/10-conversion-tips-that-work-on-any-website\\\/\",\"name\":\"10 conversion tips that work on any website\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agconsult.com\\\/en\\\/#website\"},\"datePublished\":\"2015-04-17T09:06:55+00:00\",\"description\":\"10 conversion tips that work on any website. 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