{"id":14622,"date":"2018-07-21T17:46:00","date_gmt":"2018-07-21T15:46:00","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?p=14622"},"modified":"2024-10-24T17:16:21","modified_gmt":"2024-10-24T15:16:21","slug":"app-usability-app-user-testing","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/en\/usability-blog\/app-usability-app-user-testing\/","title":{"rendered":"App usability &amp; App user testing"},"content":{"rendered":"    <div  class=\"Block BlogIntro\">\n        <div class=\"wysiwyg BlogIntro-Text\">\n            <p>A user-friendly app is used more often, gets better reviews and\u00a0higher scores.<br \/>\nUse these methods to improve your app based on user testing and usability reviews.<\/p>\n        <\/div>\n    <\/div>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>3 ways to improve the usability of your app<\/h2>\n<h3>1. User testing on your app<\/h3>\n<p>App user testing gives you loads of insights.<\/p>\n<p>How do your users experience your app? Which features ca they use with ease? Where do they get stuck?\u00a0 What makes them hesitate?<\/p>\n<p>And most of all:\u00a0why\u00a0is that?<\/p>\n<p>When you do user testing, you get a good view of what your users see and feel when they use your app.<\/p>\n<p>Of all the methods you can use to do usability research, user testing has the\u00a0largest impact. No other method matches this level of insight.<\/p>\n<p>Our report will give you\u00a0practical solutions to tackle all problem areas. Of course, you\u2019ll also get the\u00a0recording\u00a0of the user test.<\/p>\n<p>We can test your app\u00a0at any location. And test on\u00a0any device.<\/p>\n<p>What can we do user testing on?<\/p>\n<ul>\n<li>Apps, web-based applications, software, \u2026<\/li>\n<li>Smartphones, tablets, laptops or desktops<\/li>\n<li>From clickable prototypes to finished products.<br \/>\nThe sooner in the development process you do user testing, the better the app you launch will be.<\/li>\n<\/ul>\n<p>\u201cFor us, AGConsult is definitely the right partner. AGConsult contributed to the success of itsme\u00ae. Our high number of active users and a 4,8 score in the App Store prove it.\u201d<br \/>\nTom Van Den Bosch, product manager itsme\u00ae<\/p>\n<p><a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/user-testing\/\">Read more about how we do user testing<\/a><\/p>\n<h3>2. Usability review of your app<\/h3>\n<p>Our experts analyze your app and list all the\u00a0pain points\u00a0they find. We examine all the important screens and elements of your application.<\/p>\n<p>In our report, you get a list of specific recommendations to tackle these issues. Our report is a\u00a0manual to improve the usability of your app. With tips that are tailored to your app.<\/p>\n<p>A\u00a0usability review\u00a0is the\u00a0fastest and cheapest way\u00a0to lift your app to a higher level.<\/p>\n<p><a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/usability-review\/\">More about a usability audit of your app<\/a><\/p>\n<h3>3. AB-testing and conversion optimization<\/h3>\n<p>Another way to improve your app usability is by\u00a0A\/B testing.<\/p>\n<p>If you want to do A\/B testing, your app needs to meet these requirements:<\/p>\n<ul>\n<li>Your app has to have clear goals (what\u2019s the most important source of income?)<\/li>\n<li>At least 10,000 regular users (who use your app at least once a week)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">Read more about our approach to AB-testing and experimentation<\/a><\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Why is app usability important?<\/h2>\n<p>Your users decide whether or not your app is successful.<\/p>\n<p>If people download your app but then hardly use it, that\u2019s not great \u2026<\/p>\n<p>And if enough of those unhappy users give your app a negative review, it will die a silent death.<\/p>\n<p>But hey, even if you have a good app, you can always improve things.<\/p>\n<p>Boosting your app usability will lead to:<\/p>\n<ul>\n<li>Better reviews and user ratings<\/li>\n<li>More downloads<\/li>\n<li>More frequent usage<\/li>\n<\/ul>\n<p>Usability and user testing have been our core business since 2001.<\/p>\n<p>If you&#8217;d like to discuss how we could help you do user testing on your app, <a href=\"https:\/\/www.agconsult.com\/en\/contact\/\">get in touch<\/a>.<\/p>\n    <\/div>\n    \n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>User testing is a crucial step in ensuring the usability and success of your app. Because it&#8217;s your users who decide whether or not your app is successful. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-14622","post","type-post","status-publish","format-standard","hentry","category-ux-methodology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>App usability &amp; 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