{"id":14616,"date":"2018-07-21T17:14:00","date_gmt":"2018-07-21T15:14:00","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?p=14616"},"modified":"2018-07-21T17:14:00","modified_gmt":"2018-07-21T15:14:00","slug":"website-usability","status":"publish","type":"post","link":"https:\/\/www.agconsult.com\/en\/usability-blog\/website-usability\/","title":{"rendered":"Website usability"},"content":{"rendered":"
\n
\n

The goal of website usability? Pushing your website revenue sky high.
\nMore people who find what they\u2019re looking for fast. More requests for quotes. More leads.
\nGood web usability also results in fewer costs. Fewer customer service calls, for example.
\nIn short: good web usability gets you happier users who\u2019ll visit your site more often.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n

Methods to improve website usability<\/h2>\n

Usability tests with eye tracking<\/h3>\n

How does your target audience\u00a0experience\u00a0your website, intranet or app? Which features do they find useful? Where do they get stuck? What do they understand? What don\u2019t they understand? Where are they looking at? What are they ignoring?<\/p>\n

And most importantly:\u00a0why\u00a0is that?<\/p>\n

User testing reveals the answers to all of these questions. And our report will give you\u00a0specific solutions to tackle every pain point.<\/p>\n

We can test\u00a0at any location. On\u00a0any device. Whether it\u2019s a\u00a0prototype, a finished product\u00a0or something in between.<\/p>\n

Find out more about how we do user testing<\/a><\/p>\n

Usability audit<\/h3>\n

Our experts take a close look at your website, intranet or app. Without mercy, they pinpoint the weak spots. Of course, they also tell you how to fix these pain points.<\/p>\n

Expert usability research is the\u00a0fastest and cheapest way\u00a0to improve your\u00a0website,\u00a0intranet\u00a0or\u00a0app. Even if you only have mock-ups, wireframes or a design proposal, we can already do expert usability research.<\/p>\n

More about our usability audit<\/a><\/p>\n

Online surveys and top task research<\/h3>\n

Surveys are a great way to get valuable input from your visitors fast.<\/p>\n

If you ask the right questions, that is. Unfortunately, this is where most surveys go wrong.<\/p>\n

We ask your visitors the right questions at the right time. That\u2019s why some of our surveys have a response rate of over 50%. Our surveys reveal your visitors\u2019\u00a0top tasks, needs, and irritations. Like this, we can map the\u00a0top tasks, expectations, and frustrations of your target audience in a detailed way.<\/p>\n

More about top task research<\/a><\/p>\n

Competitor analysis<\/h3>\n

Chances are, you are not the only one doing what you are doing online. Why reinvent the wheel? Or worse: copy your competitor\u2019s bad ideas?<\/p>\n

With our competitor analysis, you get a clear view of the\u00a0best practices in your field.<\/p>\n

 <\/p>\n

You\u2019re convinced the usability of your website is a mess?<\/h2>\n

Don\u2019t panic. These things happen.<\/p>\n

Of course, it\u2019s something you have to fix.<\/p>\n

Here\u2019s how we can help.<\/p>\n

First off: we are not developers. We won\u2019t actually build your new website.<\/p>\n

So what will we do?<\/p>\n

We will design a strategy, structure, and concept. All based on user research.<\/p>\n

What you get from us, is a\u00a0prototype and specifications.\u00a0think of it as the blueprint for your website. With that blueprint, every web design and development agency can start building your website.<\/p>\n

Why separate the concept and development phase?<\/p>\n

Would you ask your contractor to draw the plans for your new house? Or ask your architect to build the walls?<\/p>\n

Didn\u2019t think so.<\/p>\n

Check out our approach to web strategy and ux design<\/a><\/p>\n <\/div>\n \n <\/section>\n\n\n

\n
\n

Improve your knowledge about web usability<\/h2>\n