{"id":61,"date":"2022-09-23T17:19:18","date_gmt":"2022-09-23T15:19:18","guid":{"rendered":"https:\/\/www.agconsult.com\/?page_id=61"},"modified":"2026-03-25T09:08:31","modified_gmt":"2026-03-25T08:08:31","slug":"agconsult-usability-cro-user-test-agency","status":"publish","type":"page","link":"https:\/\/www.agconsult.com\/en\/","title":{"rendered":"AGConsult: usability, CRO &amp; user test agency"},"content":{"rendered":"<section  class=\"Block Hero bg--primary100  \">\n    <h1 class='Hero-title' >Thanks to in-depth <strong>user research<\/strong>, we create <strong>AB-tests<\/strong> and <strong>UX designs<\/strong> with real <strong>impact<\/strong>.<\/h1>\n            <div class=\"wysiwyg Hero-text\">\n            <p>Improving your business and your customer satisfaction. That&#8217;s what we help you with.<\/p>\n        <\/div>\n    \n    <\/section>\n\n\n<section  class=\"Block Container--sm Links\">\n    <div class=\"Block-inner\">\n                    <h2 class=\"Links-title\">\n                Our expertises            <\/h2>\n                        <ul class=\"ul ul--arrow Links-list\">\n                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\" \n                     \n                    title=\"Conversion rate optimisation (CRO)\">\n                        Conversion rate optimisation (CRO)                    <\/a>\n                <\/li>\n                                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/\" \n                     \n                    title=\"User research\">\n                        User research                    <\/a>\n                <\/li>\n                                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/user-testing\/\" \n                     \n                    title=\"User testing\">\n                        User testing                    <\/a>\n                <\/li>\n                                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/top-task-survey\/\" \n                     \n                    title=\"Top task survey\">\n                        Top task survey                    <\/a>\n                <\/li>\n                                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/ux-services\/ux-design\/\" \n                     \n                    title=\"UX design\">\n                        UX design                    <\/a>\n                <\/li>\n                                                            <li>\n                     <a rel=\"noopener\" \n                    href=\"https:\/\/www.agconsult.com\/en\/training\/\" \n                     \n                    title=\"UX and CRO coaching\">\n                        UX and CRO coaching                    <\/a>\n                <\/li>\n                                    <\/ul>\n    <\/div>\n<\/section>\n\n\n<section  class=\"Block bg--primary100 bg--oblique FeaturedCases\">\n    <script defer src='\/wp-content\/themes\/agconsult\/assets\/dist\/FeaturedCases.8f9ee3f2.js' type='module'><\/script>\n            <h2 class=\"FeaturedCases-title\">Our work<\/h2>\n        <!-- Slider main container -->\n    <div class=\"FeaturedCases-container\">\n        <div class=\"FeaturedCases-swiper\">\n            <div class=\"swiper\">\n                <!-- Additional required wrapper -->\n                <div class=\"swiper-wrapper\">\n                    <!-- Slides -->\n                                        <div class=\"swiper-slide\">\n                        \n<article class=\"FeaturedCaseCard\">\n    <a href=\"https:\/\/www.agconsult.com\/en\/cases\/feb-customer-centric-website-strategic-guidance-ux-design\/\" class=\"FeaturedCaseCard-wrapper\">\n        <div class=\"FeaturedCaseCard-img-wrapper\" style=\"--img-opacity: 0.15\">\n            <img decoding=\"async\" class=\"FeaturedCaseCard-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/vbo-case-760x500.png\" alt=\"\">\n                            <div style=\"background-color: rgb(194,233,255);\" class=\"bg--rectangle FeaturedCaseCard-img-overlay\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"FeaturedCaseCard-img-logo\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/VBO.svg\" width=\"1\" height=\"1\" alt=\"\">\n                    <\/div>\n        <div class=\"FeaturedCaseCard-content\">\n                            <p class=\"FeaturedCaseCard-category\">\n                    ux design                <\/p>\n                        <h3 class=\"FeaturedCaseCard-title\">\n                FEB: customer-centric website thanks to our strategic guidance and UX design            <\/h3>\n            <p href=\"#\" class=\"FeaturedCaseCard-link\">\n                FEB                <svg width=\"21\" height=\"13\" viewBox=\"0 0 21 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M14.5781 0.175781L14.2031 0.503906C14.0156 0.738281 14.0156 1.06641 14.2031 1.30078L18.1406 5.19141H0.5625C0.234375 5.19141 0 5.47266 0 5.75391V6.22266C0 6.55078 0.234375 6.78516 0.5625 6.78516H18.1406L14.2031 10.7227C14.0156 10.957 14.0156 11.2852 14.2031 11.5195L14.5781 11.8477C14.7656 12.082 15.1406 12.082 15.375 11.8477L20.8125 6.41016C21.0469 6.17578 21.0469 5.84766 20.8125 5.61328L15.375 0.175781C15.1406 -0.0585938 14.7656 -0.0585938 14.5781 0.175781Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/p>\n        <\/div>\n    <\/a>\n<\/article>                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<article class=\"FeaturedCaseCard\">\n    <a href=\"https:\/\/www.agconsult.com\/en\/cases\/itsme-lean-user-testing-successful-financial-app\/\" class=\"FeaturedCaseCard-wrapper\">\n        <div class=\"FeaturedCaseCard-img-wrapper\" style=\"--img-opacity: 0.15\">\n            <img decoding=\"async\" class=\"FeaturedCaseCard-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/itsme.png\" alt=\"\">\n                            <div style=\"background-color: rgb(194,233,255);\" class=\"bg--rectangle FeaturedCaseCard-img-overlay\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"FeaturedCaseCard-img-logo\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Itsme-logo.svg\" width=\"362\" height=\"362\" alt=\"\">\n                    <\/div>\n        <div class=\"FeaturedCaseCard-content\">\n                            <p class=\"FeaturedCaseCard-category\">\n                    ux research                <\/p>\n                        <h3 class=\"FeaturedCaseCard-title\">\n                itsme: how lean user tests contributed to a successful financial app            <\/h3>\n            <p href=\"#\" class=\"FeaturedCaseCard-link\">\n                itsme                <svg width=\"21\" height=\"13\" viewBox=\"0 0 21 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M14.5781 0.175781L14.2031 0.503906C14.0156 0.738281 14.0156 1.06641 14.2031 1.30078L18.1406 5.19141H0.5625C0.234375 5.19141 0 5.47266 0 5.75391V6.22266C0 6.55078 0.234375 6.78516 0.5625 6.78516H18.1406L14.2031 10.7227C14.0156 10.957 14.0156 11.2852 14.2031 11.5195L14.5781 11.8477C14.7656 12.082 15.1406 12.082 15.375 11.8477L20.8125 6.41016C21.0469 6.17578 21.0469 5.84766 20.8125 5.61328L15.375 0.175781C15.1406 -0.0585938 14.7656 -0.0585938 14.5781 0.175781Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/p>\n        <\/div>\n    <\/a>\n<\/article>                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<article class=\"FeaturedCaseCard\">\n    <a href=\"https:\/\/www.agconsult.com\/en\/cases\/astro-tax-clear-positioning-as-foundation-for-growth\/\" class=\"FeaturedCaseCard-wrapper\">\n        <div class=\"FeaturedCaseCard-img-wrapper\" style=\"--img-opacity: 0.15\">\n            <img decoding=\"async\" class=\"FeaturedCaseCard-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2026\/03\/Case-Astro-Tax-thumbnail-2-800x500.png\" alt=\"\">\n                            <div style=\"background-color: rgb(194,233,255);\" class=\"bg--rectangle FeaturedCaseCard-img-overlay\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"FeaturedCaseCard-img-logo\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2026\/03\/Astro-Tax-800x218.png\" width=\"864\" height=\"864\" alt=\"\">\n                    <\/div>\n        <div class=\"FeaturedCaseCard-content\">\n                            <p class=\"FeaturedCaseCard-category\">\n                    conversion optimisation                <\/p>\n                        <h3 class=\"FeaturedCaseCard-title\">\n                Astro Tax: clear positioning as a foundation for growth            <\/h3>\n            <p href=\"#\" class=\"FeaturedCaseCard-link\">\n                Astro Tax                <svg width=\"21\" height=\"13\" viewBox=\"0 0 21 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M14.5781 0.175781L14.2031 0.503906C14.0156 0.738281 14.0156 1.06641 14.2031 1.30078L18.1406 5.19141H0.5625C0.234375 5.19141 0 5.47266 0 5.75391V6.22266C0 6.55078 0.234375 6.78516 0.5625 6.78516H18.1406L14.2031 10.7227C14.0156 10.957 14.0156 11.2852 14.2031 11.5195L14.5781 11.8477C14.7656 12.082 15.1406 12.082 15.375 11.8477L20.8125 6.41016C21.0469 6.17578 21.0469 5.84766 20.8125 5.61328L15.375 0.175781C15.1406 -0.0585938 14.7656 -0.0585938 14.5781 0.175781Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/p>\n        <\/div>\n    <\/a>\n<\/article>                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        \n<article class=\"FeaturedCaseCard\">\n    <a href=\"https:\/\/www.agconsult.com\/en\/cases\/assepoester-more-revenue-online-and-offline-optimization\/\" class=\"FeaturedCaseCard-wrapper\">\n        <div class=\"FeaturedCaseCard-img-wrapper\" style=\"--img-opacity: 0.15\">\n            <img decoding=\"async\" class=\"FeaturedCaseCard-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/3-jurken-800x500.png\" alt=\"\">\n                            <div style=\"background-color: rgb(194,233,255);\" class=\"bg--rectangle FeaturedCaseCard-img-overlay\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" class=\"FeaturedCaseCard-img-logo\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Assepoester-logo.svg\" width=\"1\" height=\"1\" alt=\"\">\n                    <\/div>\n        <div class=\"FeaturedCaseCard-content\">\n                            <p class=\"FeaturedCaseCard-category\">\n                    conversion optimisation                <\/p>\n                        <h3 class=\"FeaturedCaseCard-title\">\n                Assepoester: 40% more revenue thanks to online and offline optimization            <\/h3>\n            <p href=\"#\" class=\"FeaturedCaseCard-link\">\n                Assepoester                <svg width=\"21\" height=\"13\" viewBox=\"0 0 21 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M14.5781 0.175781L14.2031 0.503906C14.0156 0.738281 14.0156 1.06641 14.2031 1.30078L18.1406 5.19141H0.5625C0.234375 5.19141 0 5.47266 0 5.75391V6.22266C0 6.55078 0.234375 6.78516 0.5625 6.78516H18.1406L14.2031 10.7227C14.0156 10.957 14.0156 11.2852 14.2031 11.5195L14.5781 11.8477C14.7656 12.082 15.1406 12.082 15.375 11.8477L20.8125 6.41016C21.0469 6.17578 21.0469 5.84766 20.8125 5.61328L15.375 0.175781C15.1406 -0.0585938 14.7656 -0.0585938 14.5781 0.175781Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/p>\n        <\/div>\n    <\/a>\n<\/article>                    <\/div>\n                                    <\/div>\n                <!-- If we need navigation buttons -->\n            <\/div>\n        <\/div>\n        <div class=\"FeaturedCases-btn-container\">\n            <button class=\"swiper-button swiper-button-prev\">\n                <svg width=\"27\" height=\"16\" viewBox=\"0 0 27 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M18.7538 0.233918L18.2714 0.670565C18.0302 0.982456 18.0302 1.4191 18.2714 1.73099L23.3367 6.90838H0.723618C0.301508 6.90838 0 7.28265 0 7.65692V8.2807C0 8.71735 0.301508 9.02924 0.723618 9.02924H23.3367L18.2714 14.269C18.0302 14.5809 18.0302 15.0175 18.2714 15.3294L18.7538 15.7661C18.995 16.078 19.4774 16.078 19.7789 15.7661L26.7739 8.53021C27.0754 8.21832 27.0754 7.78168 26.7739 7.46979L19.7789 0.233918C19.4774 -0.0779727 18.995 -0.0779727 18.7538 0.233918Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/button>\n            <button class=\"swiper-button swiper-button-next\">\n                <svg width=\"27\" height=\"16\" viewBox=\"0 0 27 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M18.7538 0.233918L18.2714 0.670565C18.0302 0.982456 18.0302 1.4191 18.2714 1.73099L23.3367 6.90838H0.723618C0.301508 6.90838 0 7.28265 0 7.65692V8.2807C0 8.71735 0.301508 9.02924 0.723618 9.02924H23.3367L18.2714 14.269C18.0302 14.5809 18.0302 15.0175 18.2714 15.3294L18.7538 15.7661C18.995 16.078 19.4774 16.078 19.7789 15.7661L26.7739 8.53021C27.0754 8.21832 27.0754 7.78168 26.7739 7.46979L19.7789 0.233918C19.4774 -0.0779727 18.995 -0.0779727 18.7538 0.233918Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/button>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section  class=\"Block Logos bg--primary100\">\n    <h2 class=\"Logos-title\">\n        Proud to partner with these clients    <\/h2>\n            <ul class=\"Logos-list\">\n                            <li>\n                    <img decoding=\"async\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Nespresso.svg\" alt=\"\">\n                <\/li>\n                            <li>\n                    <img decoding=\"async\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Axa.svg\" alt=\"\">\n                <\/li>\n                            <li>\n                    <img decoding=\"async\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/TUI.svg\" alt=\"\">\n                <\/li>\n                            <li>\n                    <img decoding=\"async\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/Gemeente-Amsterdam.svg\" alt=\"\">\n                <\/li>\n                    <\/ul>\n    <\/section>\n\n\n<section  class=\"Block Reasons\" style=\"background-color: var(--clr-primary-300);\">\n    <div class=\"Reasons-wrapper\">\n                    <h2 class=\"Reasons-title\">\n                <em class=\"Reasons-title-amount\">3<\/em>\n                <span class=\"Reasons-title-text\">\n                    reasons to <strong>choose AGConsult<\/strong>                <\/span>\n            <\/h2>\n                <ol class=\"Reasons-list\">\n                            <li class=\"Reasons-list-entry\">\n                    <div class=\"Reasons-list-entry-wrapper\">\n                                                <div class=\"wysiwyg Reasons-list-entry-text\">\n                            <p><strong>20+ years of experience<\/strong><\/p>\n<p>Since 2001, we&#8217;ve made hundreds of websites and apps more successful. Based on user research, expert advice and thousands of AB-tests.<\/p>\n<p>And we&#8217;ll most certainly appy that knowledge and experience to your project too.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"Reasons-list-entry\">\n                    <div class=\"Reasons-list-entry-wrapper\">\n                                                <div class=\"wysiwyg Reasons-list-entry-text\">\n                            <p><strong>100% independent<br \/>\n<\/strong><\/p>\n<p>We aren&#8217;t tied to any software or tool vendors. We won&#8217;t try to sell you an extra service or software you don&#8217;t need.<\/p>\n<p>Our only job: to get you a strong result.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"Reasons-list-entry\">\n                    <div class=\"Reasons-list-entry-wrapper\">\n                                                <div class=\"wysiwyg Reasons-list-entry-text\">\n                            <p><strong>Renowned experts<\/strong><\/p>\n<p>We get asked to speak at conferences around the world because of our insights, methods and results. So far, we spoke at +150 conferences in 37 countries.<\/p>\n<p>All because we&#8217;re leading experts in CRO, UX and user research.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                    <\/ol>\n    <\/div>\n<\/section>  \n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section  class=\"Block bg--transparent bg--obliqueReversed Quote Quote--spaceTop100 Quote--spaceBottom100\">\n    <div class=\"Quote-wrapper\">\n        <div class=\"Quote-content\">\n                            <h2 class=\"Quote-title\">\n                    Looking to upskill yourself or your team?                <\/h2>\n                        <div class=\"wysiwyg p p--lg Quote-text\">\n                <p>Every year, <strong>more than 1,000 people<\/strong> follow our open training courses, in-company workshops or video training sessions.<\/p>\n<h4><strong>Trainings and workshops<\/strong><\/h4>\n<p>We have training courses of 1 to 2 days focusing mainly on sharing knowledge. Or hands-on workshops in which we tackle your specific project, together with your team.<\/p>\n<h4><strong>Coaching tracks<\/strong><\/h4>\n<p>During a coaching track, we work together structurally, pass on our knowledge and help you become better. Our role often evolves from trainer to sparring partner.<\/p>\n<h4>Our c<strong>ore fields of expertise<\/strong><\/h4>\n<ul>\n<li>UX and usability<\/li>\n<li>User research<\/li>\n<li>Conversion rate optimisation (CRO)<\/li>\n<li>Information architecture and UX design<\/li>\n<li>Copywriting<\/li>\n<\/ul>\n            <\/div>\n                                                <a\n                    href=\"https:\/\/www.agconsult.com\/en\/training\/\" \n                     \n                    rel=\"noopener\"\n                    class=\"link Quote-link\"\n                    title=\"Discover all our trainings\">\n                        Discover all our trainings                    <\/a>\n                                    <\/div>\n        <figure class=\"QuoteCard\">\n            <blockquote class=\"wysiwyg QuoteCard-content\">\n                I found the sessions enlightening, taught with a high level of expertise. Workshops with other companies were mostly, &#8220;Here are some post-its and competitor websites, tell us what you think is cool and we&#8217;ll do that.&#8221; Whereas you radiated &#8220;We know our shit and apply that knowledge to you.&#8221;            <\/blockquote>\n\n                            <figcaption class=\"QuoteCard-caption\">\n                                            <img decoding=\"async\" class=\"QuoteCard-caption-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/robin-teamleader-ENG-600x600-1.jpeg\" alt=\"\">\n                                        <div class=\"QuoteCard-caption-content\">\n                        <h3 class=\"QuoteCard-caption-title\">\n                            Robin Van Cleemput                        <\/h3>\n                                                    <p class=\"QuoteCard-caption-role\">\n                                Head of Creative, Teamleader                            <\/p>\n                                            <\/div>\n                <\/figcaption>\n                    <\/figure>\n    <\/div>\n<\/section>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>About us<\/h2>\n<p>We&#8217;re an agency specialised in user research, UX design and conversion rate optimisation. For the past 20 years, we&#8217;ve helped companies, governments and non-profit organisations make their websites and business more successful.<\/p>\n    <\/div>\n    \n            <a class=\"link link--secondary\" \n        href=\"https:\/\/www.agconsult.com\/en\/about-agconsult\/\" \n         \n        rel=\"noopener\" \n        title=\"More about us\">\n            More about us        <\/a>\n    <\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"page_categories":[],"class_list":["post-61","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AGConsult: usability, CRO &amp; user test agency | In Belgium and the Netherlands<\/title>\n<meta name=\"description\" content=\"AGConsult is the leading usability, CRO &amp; user testing agency in Belgium and the Netherlands. 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