{"id":13826,"date":"2024-04-04T13:49:19","date_gmt":"2024-04-04T11:49:19","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?post_type=case&p=13826"},"modified":"2024-08-23T17:49:35","modified_gmt":"2024-08-23T15:49:35","slug":"teamleader-user-friendly-website","status":"publish","type":"case","link":"https:\/\/www.agconsult.com\/en\/cases\/teamleader-user-friendly-website\/","title":{"rendered":"Teamleader: user research for a user-friendly website"},"content":{"rendered":"
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Like many rapidly growing scale-ups, Teamleader eventually outgrew its website.<\/p>\n

The company was ready to launch a new site, with a concept in place. However, to understand how their target audience would engage with the new website<\/strong>, Teamleader wanted to test the concept first.<\/p>\n

That’s where AGConsult came in. We conducted several user tests<\/a> and gathered valuable insights for Teamleader to implement before the official launch.<\/p>\n

The result? A website with a clear product offering, crafted from a customer-centric perspective<\/strong>.<\/p>\n <\/div>\n \n <\/section>\n\n\n

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I’m very satisfied. And I learned a lot from our collaboration. In Belgium, AGConsult is known for their user research and this experience was obvious<\/strong> in all our sessions together.<\/p>\n <\/blockquote>\n

\n Jan D’Hollander, Website Coordinator
Teamleader<\/a>\n <\/figcaption>\n <\/div>\n \"\"\n <\/figure>\n <\/div>\n\n\n
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Fast-growing scale-up<\/h2>\n

Teamleader is a SaaS company that creates user-friendly business software and powerful tools for agencies<\/strong>.<\/p>\n

This Ghent-based scale-up began with a single software product. After acquiring another company, one product became two, and Teamleader continued to expand. Eventually, the company found itself with three different websites<\/strong>.<\/p>\n

Although the websites appeared identical to users, each one operated on a separate CMS, leading to inefficiencies and extra work<\/strong>.<\/p>\n

Beyond the technical challenges, Teamleader also wanted to refine its marketing strategy. This involved crafting a new, cohesive narrative that would encompass all of its products.<\/p>\n

It was clear the company needed a new website<\/strong>.<\/p>\n <\/div>\n \n <\/section>\n\n\n

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The goal: validate the new website concept<\/h2>\n

Teamleader initially approached us for an information architecture<\/a> process, including top task survey<\/a> and evaluation of their web strategy. Based on this, they developed their new website design.<\/p>\n

But was that design clear<\/strong>? And did the new content match the wants and needs of their target audience? That’s what they wanted us to test.<\/p>\n <\/div>\n \n <\/section>\n\n\n

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\n \"Concept\n <\/div>\n
Concept for Teamleader\u2019s pricing page (in Dutch). We had this tested by users.<\/figcaption>\n <\/figure>\n <\/div>\n<\/section>\n\n\n
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Two rounds of user tests<\/h2>\n

The goal<\/strong> of user testing<\/a> is to gather insights<\/strong> into your users’ behaviour. And based on those insights, change things so your users can interact more smoothly with your website or app. And understand the content better.<\/p>\n

That’s why we proposed to Teamleader to test in 2 rounds<\/strong>. A first round on the new design. And a second round on a version that implemented the learnings from the first round.<\/p>\n

That way, you get new insights that help you further refine<\/strong> your design and texts. And you’re sure that the solutions you came up with for the problems you found, actually solve that problem.<\/p>\n

With results<\/h3>\n

The second round of testing once again yielded important insights<\/strong> and areas for improvement. Teamleader could continue to fine-tune and had more assurance that the new website would actually be better.<\/p>\n

This iterative approach<\/strong> achieves much more than 1 round of user testing with, say, 12 participants. You’re better off doing 2 rounds with 6 users. That costs about the same and you’ll learn more. And that’s exactly what AGConsult stands for: an efficient approach with maximum results.<\/p>\n <\/div>\n \n <\/section>\n\n\n

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In the second round of testing, we saw that users understood much better<\/strong> what Teamleader offers and which package suits their business. They were also better able to estimate the costs. And they walked away from the website much more informed. For me, that clearly shows the impact of the insights from our first round of testing.<\/p>\n <\/blockquote>\n

\n Lieven Aerts, User Researcher at AGConsult <\/figcaption>\n <\/div>\n \"\"\n <\/figure>\n <\/div>\n\n\n
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Focus on KPIs<\/h3>\n

Usability for usability’s sake makes little sense. Our advice should help companies move forward.<\/p>\n

That’s why we determined that the focus of the user testing should be on the pages and sections with the greatest impact on Teamleader’s KPIs<\/strong>. Those being the product pages, the pricing page and the ordering process.<\/p>\n <\/div>\n \n <\/section>\n\n\n\n

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4 important learnings from user testing<\/h1>\n <\/div>\n
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