{"id":12003,"date":"2024-04-09T10:33:36","date_gmt":"2024-04-09T08:33:36","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?post_type=case&#038;p=12003"},"modified":"2024-08-05T17:42:48","modified_gmt":"2024-08-05T15:42:48","slug":"carglass-customer-centricity-investment-earned-back-several-times","status":"publish","type":"case","link":"https:\/\/www.agconsult.com\/en\/cases\/carglass-customer-centricity-investment-earned-back-several-times\/","title":{"rendered":"Carglass\u00ae: customer-centricity investment earned back several times"},"content":{"rendered":"<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <p>Since 2016, we\u2019ve been Carglass\u00ae Belgium\u2019s <a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">partner of choice for conversion optimization<\/a>. And that clearly works. Because each year, they <strong>earn back their investment<\/strong> in customer-centricity. <strong>Not once, but several times.<\/strong><\/p>\n    <\/div>\n    \n    <\/section>\n\n\n    <div  class=\"Block Testimonial Testimonial--spaceTop Testimonial--spaceBottom\">\n        <figure class=\"Testimonial-Inner\" style=\"background-color: ;\">\n            <div class=\"Testimonial-Content\">\n                <blockquote class=\"Testimonial-Quote\">\n                    <p>\u201cI would definitely recommend AGConsult to other companies. Because they deliver what they promise: a better, customer-centric website that generates more revenue.\u201d<\/p>\n                <\/blockquote>\n                                    <figcaption class=\"Testimonial-Author\">\n                        Ruud Dolmans, E-business marketeer                                                    <br><a href=\"https:\/\/www.carglass.be\/nl\" target=\"_blank\" title=\"Carglass\u00ae\">Carglass\u00ae<\/a>\n                                            <\/figcaption>\n                            <\/div>\n                            <img decoding=\"async\" class=\"Testimonial-Image\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Ruud-Dolmans-Carglass-450x450-1-300x300.png\" alt=\"\">\n                    <\/figure>\n    <\/div>\n\n\n<section  class=\"Block Text Text--spaceTop Text--spaceBottom\">\n    <div class=\"wysiwyg\">\n        <h2>Customer-centricity is serious business<\/h2>\n<p>How Carglass\u00ae earned back their investment many times? Through <strong>higher conversion rates<\/strong> and <strong>lower operating costs<\/strong>. And you can only achieve that if you\u2019re truly customer-centric and respond to what your customers need.<\/p>\n<p><strong>Customer-centricity is not a hollow term.<\/strong> It\u2019s serious business. Carglass\u00ae clearly gets this, or they wouldn\u2019t have a 98% customer satisfaction rate. After all, you don\u2019t become the <strong>global leader in vehicle glass repair<\/strong> without being customer-centric.<\/p>\n<h2>Nobody becomes your client for your branding<\/h2>\n<p>This customer-centricity is one of the reasons AGConsult and Carglass\u00ae get along so well. <strong>We have the same goal: to make customers happy.<\/strong><\/p>\n<p>Project lead Joey Kant: \u201cA lot of companies claim they\u2019re customer-centric, but they care more about what their site looks like. And less about whether it actually helps their visitors.<\/p>\n<p><strong>Nobody becomes your client just because they\u2019re impressed by your branding.<\/strong> Consistent branding is important, of course, but responding to what your customers need is crucial.\u201d<\/p>\n<p>Valerie Vervueren, Digital Marketing Manager at Carglass\u00ae, continues: \u201cExactly. We don\u2019t <strong>compare ourselves<\/strong> to other glass websites. We strive to offer our online users the same experience and convenience as <strong>Booking.com.<\/strong> So we put more effort into conversion optimization and customer-centricity. Without any doubt, AGConsult is the authority in that field.\u201d<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n    <div  class=\"Block Testimonial Testimonial--spaceTop100 Testimonial--spaceBottom100\">\n        <figure class=\"Testimonial-Inner\" style=\"background-color: ;\">\n            <div class=\"Testimonial-Content\">\n                <blockquote class=\"Testimonial-Quote\">\n                    <p>\u201cWe strive to offer our online users the same convenience as Booking.com, for example. So we put more effort into conversion optimization and customer-centricity. And without any doubt, *AGConsult is the Belgian authority* in this field.<\/p>\n                <\/blockquote>\n                                    <figcaption class=\"Testimonial-Author\">\n                        Valerie Vervueren, Digital Marketing Manager                                                    <br><a href=\"https:\/\/www.carglass.be\/nl\" target=\"_blank\" title=\"Carglass\u00ae\">Carglass\u00ae<\/a>\n                                            <\/figcaption>\n                            <\/div>\n                            <img decoding=\"async\" class=\"Testimonial-Image\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/1591885875912-300x300.jpeg\" alt=\"\">\n                    <\/figure>\n    <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-wrapper\"><iframe loading=\"lazy\" title=\"Carglass\u00ae: conversion optimization results in more revenue and lower operational costs.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ghvXqV9b5pE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2>Customer-centricity is more than just age, gender and shoe size<\/h2>\n<p><strong>Companies often think they already know quite a lot about their customers<\/strong>, but they only have demographic figures. They have no idea why people choose them instead of their competition. Or the other way around.<\/p>\n<p>And they don\u2019t have any clue why people hesitate or what stops them from becoming customers.<\/p>\n<p>AGConsult project lead Joey: \u201cWith Carglass\u00ae, there was no need to explain why demographic data like age and gender isn\u2019t enough to go on. We could start our user research right away and collect data that was actually useful. Like finding out what made people hesitate, what they\u2019re afraid of, and why they chose Carglass\u00ae and not their competitors. <strong>Data that is extremely valuable to Carglass\u00ae, so they can reach more people.\u201d<\/strong><\/p>\n<p>So as always with <a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">conversion optimization<\/a>, we <a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/user-research\/\">started with user research<\/a>. We found out that <strong>\u2018booking an appointment\u2019 was a top task<\/strong>: 65% of all visitors came to the Carglass website with that task in mind.<\/p>\n<p>But the percentage of people that actually made an appointment, was much lower. We studied the data and used it to make <strong>a new version of the homepage<\/strong>, a page that\u2019s crucial for Carglass.<\/p>\n<p>A homepage variation that <strong>responds to visitors\u2019 questions and doubts<\/strong>:<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section  class=\"Block Images  Images-noCrop\">\n    <div class=\"Images-grid Images-grid--1\">\n                    <figure>\n                <div class=\"Image\">\n                    <img decoding=\"async\" \n                    src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Case-Carglass-ab-home-en-1920x858.jpg\"\n                    alt=\"image not found\"\n                    >\n                <\/div>\n                            <\/figure>\n            <\/div>\n<\/section>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <p>The B variation might look more cluttered, but it actually provides users with more clarity. Because it answers the most important questions and doubts visitors have. It <strong>puts the customers first<\/strong>. <strong>Customer-centricity<\/strong> at its best. And that drives\u00a0more online appointments.<\/p>\n<h2>A\/B tests that bring in more revenue<\/h2>\n<p>Like in many companies, some people were skeptical about A\/B testing at first. But the <strong>solid results cleared these objections<\/strong> at once.<\/p>\n<p>Ruud: \u201cAGConsult quickly earned our trust, because they immediately proved that their A\/B testing <strong>actually increased our conversions, and allowed more people to make an appointment<\/strong>. That helped to get everyone in the company on board and to trust them. Now, when we get new test ideas from user research, I immediately get approval. This way, we can change gears very quickly and get results even faster.\u201d<\/p>\n<h2>This is why Carglass keeps choosing AGConsult<\/h2>\n<p>Valerie: \u201cThanks to AGConsult\u2019s sharp analyses and AB-testing, our site is becoming increasingly user-friendly and successful. But of course, the perfect website doesn\u2019t exist. Everything can be optimized. Which is why it\u2019s a <a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">conversion optimisation trajectory<\/a>. Which we <strong>happily keep extending, year after year.<\/strong>\u201d<\/p>\n<p>Ruud: \u201cAGConsult has helped us achieve our digital goals, and it doesn\u2019t end there. <strong>Conversion optimization is an ongoing process<\/strong>. AGConsult sees it that way, and that is one of the reasons we chose them in 2016. And that <strong>we keep choosing them.<\/strong>\u201d<\/p>\n    <\/div>\n    \n    <\/section>\n","protected":false},"featured_media":0,"menu_order":5,"template":"","case_categories":[3],"class_list":["post-12003","case","type-case","status-publish","hentry","case_categories-conversion-optimisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Carglass\u00ae: customer-centricity investment earned back several times | AGConsult<\/title>\n<meta name=\"description\" content=\"Carglass\u00ae works with AGConsult to improve their online customer-centricity. Each year, they earn back that investment several times. 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