{"id":11993,"date":"2024-04-09T11:27:32","date_gmt":"2024-04-09T09:27:32","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?post_type=case&p=11993"},"modified":"2024-08-05T17:39:05","modified_gmt":"2024-08-05T15:39:05","slug":"conversion-optimization-yoast-seo","status":"publish","type":"case","link":"https:\/\/www.agconsult.com\/en\/cases\/conversion-optimization-yoast-seo\/","title":{"rendered":"Conversion optimization at Yoast: how we boosted their sales like never before"},"content":{"rendered":"
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Like so many successful digital companies, Yoast felt they knew enough about doing business online to manage their own sales and conversion strategy. And why not? After all, they are the creators of the number 1 SEO plugin for WordPress<\/a>.<\/p>\n

But then they hired us.<\/p>\n

The result: we doubled their revenue without spending anything on advertising.<\/p>\n <\/div>\n \n <\/section>\n\n\n

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\u201cIt\u2019s astonishing what we\u2019ve accomplished in so little time. Not only have our sales increased like never before, we also feel like we now have our own CRO department. Which we love!\u201d<\/p>\n <\/blockquote>\n

\n Michiel Heijmans, former COO
Yoast<\/a>\n <\/figcaption>\n <\/div>\n \"\"\n <\/figure>\n <\/div>\n\n\n
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Main goal: more sales and more downloads<\/h2>\n

Yoast is most famous for its WordPress plugin<\/strong>, which comes in a free version as well as a Premium one. The plug-in is used on millions of websites worldwide.<\/p>\n

Michiel from Yoast: \u201cWe wanted to increase both our sales of the Premium plugin and our free downloads. We knew that wouldn\u2019t be easy. But hey, if it were easy, we wouldn\u2019t have asked AGConsult.\u201d<\/p>\n

The result of 1 year of conversion optimisation at Yoast<\/h2>\n <\/div>\n \n <\/section>\n\n\n
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\n +62 %<\/small>\n <\/p>\n

\n Conversion Rate <\/figcaption>\n <\/figure>\n
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\n +83 %<\/small>\n <\/p>\n

\n Transactions <\/figcaption>\n <\/figure>\n
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\n +118 %<\/small>\n <\/p>\n

\n Revenue <\/figcaption>\n <\/figure>\n <\/div>\n\n\n <\/section>\n\n\n
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83% more transactions and 118% more revenue. By optimizing their online business based on user research and ab-testing<\/a>. Without spending anything on advertising.<\/p>\n

Different pages for different stages in the awareness funnel<\/h2>\n

Yoast had one product page for their Yoast SEO WordPress plugin. That sounds logical, doesn\u2019t it?<\/p>\n

But using one and the same page to target different kinds of visitors isn\u2019t always the best strategy.<\/p>\n

AGConsult co-founder Karl: \u201cWhen you create a page for the average customer, you get average results<\/strong>. A salesperson who uses exactly the same sales pitch for every potential client, will not be very successful. A good salesperson adapts the message to the customer. Something most companies seem to forget when selling online.\u201d<\/p>\n

Project lead Davy Van Den Bremt: \u201cOur research confirmed this. The page was visited by very different audiences, including:<\/p>\n