{"id":11979,"date":"2024-04-09T11:56:27","date_gmt":"2024-04-09T09:56:27","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?post_type=case&#038;p=11979"},"modified":"2024-08-05T17:29:27","modified_gmt":"2024-08-05T15:29:27","slug":"assepoester-more-revenue-online-and-offline-optimization","status":"publish","type":"case","link":"https:\/\/www.agconsult.com\/en\/cases\/assepoester-more-revenue-online-and-offline-optimization\/","title":{"rendered":"Assepoester: 40% more revenue thanks to online and offline optimization"},"content":{"rendered":"<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <p>Helping an organization grow is about so much more than website optimization. It\u2019s <strong>not even just about online communication<\/strong>.<\/p>\n<p>Our work with <strong>bridal shop Assepoester<\/strong> shows that <a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">conversion optimization<\/a> is about having a <strong>business view of 360\u00b0<\/strong>. You have to get your story right from beginning to end: from website over social media and e-mails, to the fitting rooms and cash register.<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n    <div  class=\"Block Testimonial Testimonial--spaceTop100 Testimonial--spaceBottom100\">\n        <figure class=\"Testimonial-Inner\" style=\"background-color: ;\">\n            <div class=\"Testimonial-Content\">\n                <blockquote class=\"Testimonial-Quote\">\n                    <p>\u201cOur revenue <strong>grew approximately 40%<\/strong>. And what\u2019s even more important to me, is the fact that AGConsult helped us to attract the right customers. Assepoester is not a shop for everybody, that\u2019s the message I want to get across.\u201d<\/p>\n                <\/blockquote>\n                                    <figcaption class=\"Testimonial-Author\">\n                        Eelco van der Bij, CEO                                                    <br><a href=\"https:\/\/www.assepoester.com\/\" target=\"_blank\" title=\"Assepoester\">Assepoester<\/a>\n                                            <\/figcaption>\n                            <\/div>\n                            <img decoding=\"async\" class=\"Testimonial-Image\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/eelco-english.jpg\" alt=\"\">\n                    <\/figure>\n    <\/div>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2><strong>No-nonsense bridal shop<\/strong><\/h2>\n<p>Assepoester is an unorthodox bridal shop:<\/p>\n<ul>\n<li>You don\u2019t have to make an appointment<\/li>\n<li>You are allowed to go through the racks on your own<\/li>\n<li>And you immediately take your bridal dress home, without waiting time<\/li>\n<\/ul>\n<p>Totally different from traditional bridal shops.<\/p>\n<p>Owner Eelco van der Bij was looking for an expert partner to permanently boost his <strong>online leads and revenue<\/strong>.<\/p>\n<p>Eelco van der Bij: \u201cMy search led me to AGConsult, because they\u2019re good at what they do. Other agencies have a department conversion optimisation, AGConsult really is <em>the<\/em> expert. And that shows in the results!\u201d<\/p>\n<h2><strong>Online conversions without online shop<\/strong><\/h2>\n<p>Assepoester has\u00a0<strong>no online shop.\u00a0<\/strong>So it\u2019s not their goal to get more women to shop for a bridal dress online.<\/p>\n<p>Their main goal is <strong>bringing the right customers to the store. That means brides who leave the store with a dress on their first visit.\u00a0\u00a0<\/strong><\/p>\n<p>That\u2019s the reason why we focus on gathering e-mail addresses.<\/p>\n<p>By sending out a series of well-timed e-mails, written in that typical, no-nonsense style, we make sure Assepoester is top of mind for interested brides, and that on several occasions. This way, we create <strong>more points of contact\u00a0<\/strong>in the customer journey of these brides.<\/p>\n<h2><strong>Useful customer feedback from online surveys\u00a0\u00a0<\/strong><\/h2>\n<p>To make sure our communication meets the expectations of Assepoester brides, we have to get\u00a0<strong>into their heads<\/strong>. And that\u2019s exactly what we do by organizing\u00a0online surveys.<\/p>\n<p>The first online surveys showed that the customers of Assepoester were very enthusiastic about the dresses and the approach, but they weren\u2019t crazy about the interior of the store.<\/p>\n<p>On that basis, owner Eelco van der Bij decided to <strong>give his bridal shop a makeover<\/strong>. At AGConsult, we take pride in this fact.<\/p>\n<p>\u201cNever in a million years did I think that our advice would also have such an effect offline\u201d, says project manager Eline. \u201cBut this is what distinguishes Assepoester and is the reason for their success: they really listen to what their customer wants. And it shows in their sales figures.\u201d<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section  class=\"Block Images  Images-autoCrop\">\n    <div class=\"Images-grid Images-grid--1\">\n                    <figure>\n                <div class=\"Image\">\n                    <img decoding=\"async\" \n                    src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Assepoester-winkel.jpg\"\n                    alt=\"When the online surveys told us that brides liked Assepoester but not the interior of the shop, business owner Eelco gave the shop a makeover\"\n                    >\n                <\/div>\n                                <figcaption>When the online surveys told us that brides liked Assepoester but not the interior of the shop, business owner Eelco gave the shop a makeover<\/figcaption>\n                            <\/figure>\n            <\/div>\n<\/section>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom100\">\n    <div class=\"wysiwyg\">\n        <h2><strong>Happily ever after?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.agconsult.com\/en\/ux-services\/conversion-rate-optimisation\/\">Conversion optimisation<\/a> is never finished. We continuously monitor, test and improve Assepoester\u2019s online and offline marketing.<\/p>\n<p>Eelco: \u201cIf you\u2019re looking for an agency that just executes your demands, you don\u2019t need an agency at all. And definitely not AGConsult.\u00a0<strong>The people at AGConsult never just tell me what I want to hear<\/strong>, but they always use their expertise to actively think with me. That\u2019s the reason I have been working with them for such a long time, and I hope our collaboration will last for many years.\u201d<\/p>\n<p>Eline De Baets, former conversion optimization specialist at AGConsult: \u201cI love working for Assepoester. Eelco allows us to\u00a0<strong>experiment<\/strong>, and he also brings good ideas to the table himself. It really is teamwork. If Eelco feels the same way? I think he does, because every year he sends a gift to celebrate our collaboration!\u201d<\/p>\n<p>Eelco: \u201cOur revenue grew approximately\u00a040%. And what\u2019s even more important to me, is the fact that\u00a0<strong>AGConsult helped us to attract the right customers<\/strong>. Assepoester is not a shop for everybody. That\u2019s the message I want to get across.\u201d<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n    <section  class=\"Block CTA CTA--primary CTA--left CTA--spaceTop0 CTA--spaceBottom0\">\n        <div class=\"CTA-inner\">\n                            <h2 class=\"CTA-title\">\n                    Do you also want more sales and more satisfied customers?                <\/h2>\n                                        <div class=\"wysiwyg CTA-text\">\n                    <p>We <strong>fast-track your growth<\/strong> by putting your customer first and by testing.<\/p>\n                <\/div>\n            \n                            <a class=\"btn btn--secondary\" \n                href=\"https:\/\/www.agconsult.com\/nl\/contacteer-ons\/\" \n                 \n                rel=\"noopener\" \n                title=\"Neem contact op\">\n                    Neem contact op                <\/a>\n            \n                    <\/div>\n    <\/section>\n","protected":false},"featured_media":0,"menu_order":2,"template":"","case_categories":[3],"class_list":["post-11979","case","type-case","status-publish","hentry","case_categories-conversion-optimisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Assepoester: 40% more revenue thanks to online and offline optimization | AGConsult<\/title>\n<meta name=\"description\" content=\"Bridal shop Assepoester is not an online store, but they wanted online leads. 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