{"id":14490,"date":"2024-07-19T13:10:58","date_gmt":"2024-07-19T11:10:58","guid":{"rendered":"https:\/\/www.agconsult.com\/en\/?post_type=agcourse&#038;p=14490"},"modified":"2024-07-19T13:46:36","modified_gmt":"2024-07-19T11:46:36","slug":"course-user-testing","status":"publish","type":"agcourse","link":"https:\/\/www.agconsult.com\/en\/courses\/course-user-testing\/","title":{"rendered":"User testing workshop"},"content":{"rendered":"<section  class=\"Block USPs\">\n    <ul class=\"USPs-list\">\n                    <li class=\"flex-center USPs-card\">\n                <img decoding=\"async\" class=\"USPs-card-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Idea.svg\" alt=\"\">                <div class=\"USPs-card-text\">\n                    <p><strong>Practical tips<\/strong> you can apply yourself<\/p>                <\/div>\n            <\/li>\n                    <li class=\"flex-center USPs-card\">\n                <img decoding=\"async\" class=\"USPs-card-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Review.svg\" alt=\"\">                <div class=\"USPs-card-text\">\n                    <p><strong>Exercises<\/strong> to put theory into practice<\/p>                <\/div>\n            <\/li>\n                    <li class=\"flex-center USPs-card\">\n                <img decoding=\"async\" class=\"USPs-card-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Website-review.svg\" alt=\"\">                <div class=\"USPs-card-text\">\n                    <p>Focus on <strong>your website or product<\/strong><\/p>                <\/div>\n            <\/li>\n                    <li class=\"flex-center USPs-card\">\n                <img decoding=\"async\" class=\"USPs-card-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Participants.svg\" alt=\"\">                <div class=\"USPs-card-text\">\n                    <p><strong>Small group<\/strong> of participants<\/p>                <\/div>\n            <\/li>\n                    <li class=\"flex-center USPs-card\">\n                <img decoding=\"async\" class=\"USPs-card-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/07\/Rating.svg\" alt=\"\">                <div class=\"USPs-card-text\">\n                    <p>Taught by <strong>industry leaders<\/strong><\/p>                <\/div>\n            <\/li>\n            <\/ul>\n<\/section>\n\n\n\n            <!-- Sections nav -->\n        <nav class=\"Block-sectionHeader\" data-block-section-nav>\n            <h2 class=\"Block-sectionHeader-title sronly\">secties<\/h2>\n            <script defer src='\/wp-content\/themes\/agconsult\/assets\/dist\/BlockSection.e4f56ad9.js' type='module'><\/script>            <ol class=\"Block-sectionHeader-list\">\n                                    <li class=\"Block-sectionHeader-list-entry\">\n                        <a class=\"Block-sectionHeader-link active\"\n                        data-block-section-hash=\"programme\"\n                        href=\"https:\/\/www.agconsult.com\/en\/courses\/course-user-testing\/#programme\"\n                        >Programme<\/a>\n                    <\/li>\n                                <li class=\"Block-sectionHeader-list-entry\">\n                        <a class=\"Block-sectionHeader-link \"\n                        data-block-section-hash=\"testimonials\"\n                        href=\"https:\/\/www.agconsult.com\/en\/courses\/course-user-testing\/#testimonials\"\n                        >Testimonials<\/a>\n                    <\/li>\n                                <li class=\"Block-sectionHeader-list-entry\">\n                        <a class=\"Block-sectionHeader-link \"\n                        data-block-section-hash=\"trainer\"\n                        href=\"https:\/\/www.agconsult.com\/en\/courses\/course-user-testing\/#trainer\"\n                        >Trainer<\/a>\n                    <\/li>\n                                <li class=\"Block-sectionHeader-list-entry\">\n                        <a class=\"Block-sectionHeader-link \"\n                        data-block-section-hash=\"get-your-quote\"\n                        href=\"https:\/\/www.agconsult.com\/en\/courses\/course-user-testing\/#get-your-quote\"\n                        >Get your quote<\/a>\n                    <\/li>\n                        <\/ol>\n        <\/nav>\n        <!-- Sections nav -->\n    \n    <!-- Section start: Programme -->\n    <div class=\"Block-section\" id=\"programme\" data-block-section data-block-section-hash=\"programme\">\n\n\n\n<section  class=\"Block Cards Cards--offsetTop \">\n            <div class=\"Cards-content\">\n            <h1 class='Cards-title' >Programme of this user testing training<\/h1>\n                            <div class=\"wysiwyg wysiwyg--bigText Cards-text\">\n                    <p>This workshop is perfect for everybody who wants to improve their user research and moderated user testing skills.<\/p>\n<p>The exact content of the program depends on your experience. The exact content will be tailored to the needs and expectations of your organisation and team. <\/p>\n<p>The format of this in-company training is also entirely up to you. It can be a 2-day in-person or online workshop or a coaching programme of several weeks.<\/p>\n                <\/div>\n                    <\/div>\n        <div class=\"bg--primary100 Container Cards-grid-wrapper\">\n        <ul class=\"Cards-grid\">\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    1. Moderated user testing: the fundamentals                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>What <strong>kinds of usability testing<\/strong> are there? When to use which method? What about eye-tracking? And when are heatmaps interesting?<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    2. Recruitment of test participants                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>How important is it to <strong>recruit the right users<\/strong>? How can you reach them? What about user testing platforms? How to avoid no-shows?<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    3. Test scenario                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>Your test scenario is the <strong>translation of your research question<\/strong>. How to determine the scope of the test? How to order your tasks? What kind of questions should and shouldn\u2019t you ask?<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    4. Moderating skills                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>You&#8217;ll learn <strong>how to avoid the common pitfalls<\/strong> of moderating a usability test: how to ask questions in a non-leading way, how to make use of non-verbal communication and much more.<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    5. Documentation &#038; analysis of the results                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>How do you end a day of user testing with <strong>actionable results<\/strong>? How to keep the observer room involved? How to convince people to act on the results?<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                            <li class=\"Cards-grid-span--1\">\n                    <article class=\"Cards-card\">\n                        <div class=\"Cards-card-wrapper\" >\n                                                            <h3 class=\"Cards-card-title\">\n                                    6. Hands-on                                <\/h3>\n                                                        <div class=\"wysiwyg Cards-card-text\">\n                                <p>We want everyone to go home with the <strong>first-hand experience<\/strong> of preparing a user test, writing a test scenario and moderating a short test. So you feel confident to go out and do your own moderated user testing.<\/p>\n                            <\/div>\n                                                                                <\/div>\n                    <\/article>\n                <\/li>\n                    <\/ul>\n    <\/div>\n<\/section>\n\n\n<section  class=\"Block Text Text--spaceTop100 Text--spaceBottom0\">\n    <div class=\"wysiwyg\">\n        <h2>What&#8217;s in it for you?<\/h2>\n<p>After this user testing workshop, you&#8217;ll:<\/p>\n    <\/div>\n    \n    <\/section>\n\n\n<section  class=\"Block List\">\n    <ul class=\"ul ul--check List-element\">\n                    <li>Know how to <strong>recruit the right users<\/strong> in the most efficient way<\/li>\n                    <li>Know how to write a <strong>strong user testing scenario<\/strong> to minimize bias and maximize inisghts<\/li>\n                    <li>Avoid the <strong>common pitfalls<\/strong> moderators can fall into<\/li>\n                    <li>Know <strong>how to turn insights into actionable advice<\/strong> for your team<\/li>\n                    <li>Get <strong>more buy-in<\/strong> for your user research work<\/li>\n            <\/ul>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/div>\n<!-- Section end -->\n\n\n\n    \n    <!-- Section start: Testimonials -->\n    <div class=\"Block-section\" id=\"testimonials\" data-block-section data-block-section-hash=\"testimonials\">\n\n\n<section  class=\"Block bg--primary bg--obliqueReversed FeaturedQuotes FeaturedQuotes--wTitle\">\n    <script defer src='\/wp-content\/themes\/agconsult\/assets\/dist\/FeaturedQuotes.dea219a1.js' type='module'><\/script>\n            <h2 class=\"FeaturedQuotes-title\">What people say<\/h2>\n    \n    <div class=\"FeaturedQuotes-swiperWrapper\">\n        <div class=\"swiper\">\n            <!-- Additional required wrapper -->\n            <ul class=\"swiper-wrapper\">\n                            <li class=\"swiper-slide\">\n                    <figure class=\"QuoteCard\">\n                        <blockquote class=\"wysiwyg QuoteCard-content\">\n                            <p>Our usability testing team was tremendously excited about the user testing workshop Els and Karl did for us. I received tons of positive feedback. Thank you very much!<\/p>\n                        <\/blockquote>\n                                                    <figcaption class=\"QuoteCard-caption\">\n                                                                    <img decoding=\"async\" class=\"QuoteCard-caption-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/andre-english.jpg\" alt=\"\">\n                                                                <div class=\"QuoteCard-caption-content\">\n                                    <h3 class=\"QuoteCard-caption-title swiper-no-swiping\">\n                                        Andr\u00e9 Morys                                    <\/h3>\n\n                                                                        <p class=\"QuoteCard-caption-role\">\n                                        CEO, Konversionskraft                                    <\/p>\n                                                                    <\/div>\n                            <\/figcaption>\n                                            <\/figure>\n                <\/li>\n                            <li class=\"swiper-slide\">\n                    <figure class=\"QuoteCard\">\n                        <blockquote class=\"wysiwyg QuoteCard-content\">\n                            <p>Els is the queen of user testing.<\/p>\n                        <\/blockquote>\n                                                    <figcaption class=\"QuoteCard-caption\">\n                                                                    <img decoding=\"async\" class=\"QuoteCard-caption-img\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/talia-english.jpg\" alt=\"\">\n                                                                <div class=\"QuoteCard-caption-content\">\n                                    <h3 class=\"QuoteCard-caption-title swiper-no-swiping\">\n                                        Talia Wolf                                    <\/h3>\n\n                                                                        <p class=\"QuoteCard-caption-role\">\n                                        Founder, GetUplift                                    <\/p>\n                                                                    <\/div>\n                            <\/figcaption>\n                                            <\/figure>\n                <\/li>\n                            <li class=\"swiper-slide\">\n                    <figure class=\"QuoteCard\">\n                        <blockquote class=\"wysiwyg QuoteCard-content\">\n                            <p>We got tips and tricks for working with the test participants, as well as for observation and analysis. Then we put it all into practice. Best of all: it was fine-tuned to our own app. I highly recommend this workshop.<\/p>\n                        <\/blockquote>\n                                                    <figcaption class=\"QuoteCard-caption\">\n                                                                <div class=\"QuoteCard-caption-content\">\n                                    <h3 class=\"QuoteCard-caption-title swiper-no-swiping\">\n                                        Jos Wouters                                    <\/h3>\n\n                                                                        <p class=\"QuoteCard-caption-role\">\n                                        Web services, VDAB                                    <\/p>\n                                                                    <\/div>\n                            <\/figcaption>\n                                            <\/figure>\n                <\/li>\n                            <!-- Slides -->\n            <\/ul>\n            <!-- If we need navigation buttons -->\n            <button class=\"swiper-button swiper-button-prev\">\n                <svg width=\"27\" height=\"16\" viewBox=\"0 0 27 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M18.7538 0.233918L18.2714 0.670565C18.0302 0.982456 18.0302 1.4191 18.2714 1.73099L23.3367 6.90838H0.723618C0.301508 6.90838 0 7.28265 0 7.65692V8.2807C0 8.71735 0.301508 9.02924 0.723618 9.02924H23.3367L18.2714 14.269C18.0302 14.5809 18.0302 15.0175 18.2714 15.3294L18.7538 15.7661C18.995 16.078 19.4774 16.078 19.7789 15.7661L26.7739 8.53021C27.0754 8.21832 27.0754 7.78168 26.7739 7.46979L19.7789 0.233918C19.4774 -0.0779727 18.995 -0.0779727 18.7538 0.233918Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/button>\n            <button class=\"swiper-button swiper-button-next\">\n                <svg width=\"27\" height=\"16\" viewBox=\"0 0 27 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M18.7538 0.233918L18.2714 0.670565C18.0302 0.982456 18.0302 1.4191 18.2714 1.73099L23.3367 6.90838H0.723618C0.301508 6.90838 0 7.28265 0 7.65692V8.2807C0 8.71735 0.301508 9.02924 0.723618 9.02924H23.3367L18.2714 14.269C18.0302 14.5809 18.0302 15.0175 18.2714 15.3294L18.7538 15.7661C18.995 16.078 19.4774 16.078 19.7789 15.7661L26.7739 8.53021C27.0754 8.21832 27.0754 7.78168 26.7739 7.46979L19.7789 0.233918C19.4774 -0.0779727 18.995 -0.0779727 18.7538 0.233918Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/button>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<\/div>\n<!-- Section end -->\n\n\n\n    \n    <!-- Section start: Trainer -->\n    <div class=\"Block-section\" id=\"trainer\" data-block-section data-block-section-hash=\"trainer\">\n\n\n<section  class=\"Block TextImage TextImage-- TextImage--spaceTop100 TextImage--spaceBottom100\">\n    <div class=\"TextImage-wrapper\">\n        <div class=\"TextImage-content\">\n                            <h2 class=\"TextImage-content-title\">\n                    Who is your trainer?                <\/h2>\n            \n            <div class=\"wysiwyg TextImage-content-text\">\n                <p>Els Aerts is one of the co-founders of AGConsult. She has moderated over 4,000 user tests and shares her user research knowledge at conferences around the globe.<\/p>\n<p>Els has given talks and workshops on usability testing at several international conferences:<\/p>\n<ul>\n<li>Microsoft One Analyts<\/li>\n<li>Conversion Hotel<\/li>\n<li>Experimentation Elite<\/li>\n<li>CXL Live<\/li>\n<\/ul>\n            <\/div>\n\n                    <\/div>\n        <div class=\"TextImage-img\">\n            <figure>\n                <img decoding=\"async\" src=\"https:\/\/www.agconsult.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/Els-crop-e1721387253536.jpg\" alt=\"Els Aerts wearing a cat shirt\">\n                            <\/figure>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/div>\n<!-- Section end -->\n\n\n\n    \n    <!-- Section start: Get your quote -->\n    <div class=\"Block-section\" id=\"get-your-quote\" data-block-section data-block-section-hash=\"get-your-quote\">\n\n\n<section  class=\"Block bg--primary100 Form Form--1-2\">\n    <script defer src='\/wp-content\/themes\/agconsult\/assets\/dist\/Form-1-2.46fc15ac.js' type='module'><\/script>    <div class=\"Form-wrapper\">\n        <div class=\"Form-content\">\n                            <h2 class=\"Form-content-title\">Would you like Els to train your team?<\/h2>\n                       \n                            <div class=\"wysiwyg Form-content-text\">\n                    <p>Or are you looking for a broader user research training? Let\u2019s have a chat and discuss the best approach for your team.<\/p>\n                <\/div>\n                        \n            <ul class=\"Form-content-linkList\">\n                                    <li>\n                        <svg width=\"17\" height=\"27\" viewBox=\"0 0 17 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M13.8125 0.25H2.4375C1.06641 0.25 0 1.36719 0 2.6875V23.8125C0 25.1836 1.06641 26.25 2.4375 26.25H13.8125C15.1328 26.25 16.25 25.1836 16.25 23.8125V2.6875C16.25 1.36719 15.1328 0.25 13.8125 0.25ZM8.125 24.625C7.21094 24.625 6.5 23.9141 6.5 23C6.5 22.1367 7.21094 21.375 8.125 21.375C8.98828 21.375 9.75 22.1367 9.75 23C9.75 23.9141 8.98828 24.625 8.125 24.625ZM13.8125 19.1406C13.8125 19.4961 13.5078 19.75 13.2031 19.75H3.04688C2.69141 19.75 2.4375 19.4961 2.4375 19.1406V3.29688C2.4375 2.99219 2.69141 2.6875 3.04688 2.6875H13.2031C13.5078 2.6875 13.8125 2.99219 13.8125 3.29688V19.1406Z\" 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23.5625 8.16797V17.5625H2.4375Z\" fill=\"#136E92\"\/>\n                        <\/svg>\n    \n                        <p>Mail us <a href=\"mailto:info@agconsult.com\">info@agconsult.com<\/a><\/p>\n                    <\/li>\n                                                    <li>\n                        <svg width=\"30\" height=\"28\" viewBox=\"0 0 30 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M20.4141 18.7695C20.3125 18.8711 20.3125 18.9727 20.3125 19.0742V24.8125H2.4375V6.9375H14.6758C14.7773 6.9375 14.8789 6.9375 14.9805 6.83594L16.6055 5.21094C16.8594 4.95703 16.6562 4.5 16.3008 4.5H2.4375C1.06641 4.5 0 5.61719 0 6.9375V24.8125C0 26.1836 1.06641 27.25 2.4375 27.25H20.3125C21.6328 27.25 22.75 26.1836 22.75 24.8125V17.4492C22.75 17.0938 22.293 16.8906 22.0391 17.1445L20.4141 18.7695ZM28.3359 8.5625C29.5039 7.39453 29.5039 5.51562 28.3359 4.34766L26.1523 2.16406C24.9844 0.996094 23.1055 0.996094 21.9375 2.16406L8.63281 15.4688L8.125 20.0898C7.97266 21.4102 9.08984 22.5273 10.4102 22.375L15.0312 21.8672L28.3359 8.5625ZM23.3594 10.0859L13.9141 19.5312L10.5625 19.9375L10.9688 16.5859L20.4141 7.14062L23.3594 10.0859ZM26.6094 6.07422C26.8633 6.27734 26.8633 6.58203 26.6602 6.83594L25.0859 8.41016L22.1406 5.41406L23.6641 3.89062C23.8672 3.63672 24.2227 3.63672 24.4258 3.89062L26.6094 6.07422Z\" fill=\"#136E92\"\/>\n                        <\/svg>\n                        <span>Or fill in the form<\/span>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n        <div class=\"Form-element\">\n            <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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