Usability

Digital disruption being the leading cause of death among companies, is bullshit. Since the internet has taken off, the turnover of companies has actually never been more stable. Check the data.

Identifying your users’ top tasks will help you optimize the UX design and usability of your website. Discover why top tasks are so important.

Our Customer Experiennce Barometer 2020 shows Belgian consumers find the CX of large international webshops the best. Traditional retail chains score worst.

What is truly important when designing CTA’s or call-to-action buttons? These are the 3 things you really need to pay attention to.

CRO specialist André Morys states this: to make CRO really work in your organization, you will need a change in company culture. Karl Gilis talks to André about the most common pitfalls in conversion optimization, and how to avoid them.
Discover what you should and should not do, to make your CRO work.

What are the things that truly matter when it comes to customer experience? Discover the things that really make a difference to your CX.

What do you need to do to really become customer centric? These 7 tips will skyrocket your customer happiness scores.

Most websites leave lots of money on the table with their category or product overview pages. Because they lack the 1 thing that a good category page should do: helping visitors to find the best solution for them.
Discover the one UX tip that will boost your category pages

The goal of website usability? More, more satisfied and more returning users and customers. But how do you tackle that?

User testing is a fantastic method to increase your website’s or intranet’s usability. And to increase empathy with your users. But why is it such a great user research method? What are the basic principles? And which type of user testing can you use in which situation? 
Find out all you need to know about user testing

10 conversion tips that work on any website. Apply these tips to get more leads and sales out of the same amount of visitors.

Web builders or information architects who claim they don’t need to involve real users because ‘they know what’s best’ are pretty pretentious.
Do you believe experts know everything?

If you’re offering 2 or more similar products or services, people should be able to compare them easily. 
Take a look at these good and bad examples of product overview pages

A lot of online shops force you to create an account or register before you can buy anything. Not the best move if you want to actually make some money.
Find out why registration costs you money

Finding out what people use your search feature for, helps you to know what your visitors really want. Once you know that, you can adjust your site accordingly.
Read our tips to turn that knowledge into profit

By telling Google Analytics how your search feature works, you can analyse your visitors’ search queries.
Find out how to hook up your search feature to Google Analytics

If you have a large range of closely related products or services, faceted search helps people to look for things based on criteria that are important for them.
What are the do’s and don’ts in faceted search?

Not everyone enters your website via the homepage. As a matter of fact, most people don’t. 
Read our 5 tips to help people know where they are on your site

Is navigation still important? Or do most people use your search feature?
If you’ve never checked your analytics, you’re in for a surprise…

Pictures of people add value if you use them to direct your users’ eye gaze pattern. Have a look at our examples to find out how.

Comparing products is one of the top tasks on the web. Make it easy for users to compare your products or services.
Take a look at these 4 product comparison best practices

Google’s homepage focuses 100% on search. Tools and advertising programs are not prominently displayed.
What makes Google’s homepage so great?

iPerceptions’ research shows that 48% of the people on e-commerce websites doesn’t buy due to lack of usability.
What causes these terrible numbers? 

Is the page fold a myth? Do or don’t people scroll?
Find out everything you’ve always wanted to know about the page fold 

A lot of websites make usability mistakes on their form pages. And that’s how they lose visitors.
Read these 7 tips for user-friendly error messages

Making sure visitors can easily get in touch with you is one of the easiest ways to generate leads. Good contact information makes people trust you.
Read our tips for a good ‘Contact’ page

Hiding passwords behind a row of bullets causes more problems than it’s worth, according to Jakob Nielsen. His advice: show the password on the screen by default.
Is that really the best solution?

In an ideal world, all your visitors find what they’re looking for on your site without any trouble. But this is the real world, where people sometimes have questions.
Why you shouldn’t make it difficult for people to call you

Jump links or anchor links give people an overview of the content of a long page and help them to quickly go to the part of the page they want.
Find out the do’s and don’ts of anchor links or jump links

Reading a book about photography, I was struck by the many similarities between a good photograph and a good web page. Focus, simplicity and the right point of view.
Does every page of your site have the right focus?