What I do at AGConsult?
At AGConsult, I’m able to do what I love most: convincing people.
Time after time, I love to take on the challenge to make it as easy as possible for my online readers. By offering them little chunks of information. Garnished with a topping of persuasion. And then watch them take the bait and become customers … Delightful!
It’s not an easy task. Because every job is different. Conversion copywriting is never a copy/paste, but the result of unique research techniques.
Different customers, different subjects, different products and most of all different target audiences. It’s this kind of variation that makes my job as conversion copywriter even more interesting.
What I did before AGConsult?
My copywriting career took a turbulent kick-off at the age of 12. At that time, me and my best friend were working as editor-journalist-copywriter-chief editor-designer-publisher of Maggie’s Magazine. For a bargain price, our parents and neighbors got hold of this groundbreaking magazine. Only for a short period of time that is, because after 2 days they had to hand it over to the next reader.
A degree in Media & Communications, a course in copywriting, a trip to South-Africa and a bunch of communication agencies later, I’m still suffering from copy fever.
Fortunately, at AGConsult I can go wild every day with web texts, landing pages, e-mailings and other carefully drafted writings.
What I do when I’m not working?
Life is music. Dixit radio station Studio Brussel. And boy, are they right! Dixit Tanja.
I’m very fond of music, so I love to attend a gig now and then. Whether it’s a day at a music festival such as Rock Werchter, a Tindersticks concert or a jam session in a cozy jazz café, bring it on!
So naturally, every year at Christmas, I’m the champion of the family music quiz. Except for last year, when a short visit to the toilet withheld my team from triumphing.
What I also love: taking a fun class or workshop now and then. Like photography, a veggie cooking class or a silk screen printing class. Do you want some evidence of the latter? Come and check out my home-made Woody Allen T-shirt!
It goes without saying that I’m passionate about eating and drinking, preferably with a group of friends or family members.
I also have to get rid of these calories. That’s why I’m jogging in the park and spinning at the gym on a regular basis. At least twice a year.